- •Модуль 2. Enquiries and replies to enquiries
- •2.1. Enquiry from a retailer to a foreign manufacturer
- •Written patterns
- •Vocabulary
- •2.2. Enquiry from an importer to an exporter
- •Written patterns
- •Vocabulary
- •2.3. Reply from a foreign manufacturer to letter 6.1.
- •Written patterns
- •Vocabulary
- •2.4. Reply from an exporter to letter 6.2.
- •Written patterns
- •Vocabulary
- •2.5. Enquiry from a building company to a foreign manufacturer
- •Written patterns
- •Vocabulary
- •2.6. The foreign manufacturer declines to quote
- •Written patterns
- •Vocabulary
- •2.7. The supplier suggests an alternative
- •Written patterns
- •Vocabulary
Модуль 2. Enquiries and replies to enquiries
2.1. Enquiry from a retailer to a foreign manufacturer
Task 1. Read and discuss the following lead-in
Most letters of enquiry are short and simple, so much that many firms have adopted the practice of sending printed enquiry forms, thereby eliminating the need for a letter. An enquiry can be made by telephone, telex, fax, or postcard. As a prospective buyer, the writer of an enquiry states briefly and clearly what he is interested in, and this is all the receiver of the letter needs to know.
If you need to give more information about yourself or ask the supplier for more information, you will need to write a letter. The contents of this letter will depend on two things: how well you know your supplier; and the type of goods you are enquiring about.
Task 2. Read and translate the following letter
AO ELECTRONICA-TRADE 119511 Kyiv Lisova st., 8, Ukraine |
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Our ref. ET C341 Your ref.
17 October, 200__ Thunderbolt Computers Ltd. 18 Chesholm Rd London N17 ZB2 United Kingdom
Dear Sirs,
We have heard from the British Embassy in Kyiv that you are one of the main producers of electronic equipment in Great Britain.
We are a large chain of retailers in Ukraine and we are interested in purchasing personal computers of the latest model.
There is a brisk demand for this type of equipment in our country and we may be able to place a substantial order with you if your prices are competitive and your deliveries prompt.
Will you please send us your catalogue and full details of your export prices and terms of payment as well as particulars concerning technical characteristics of your latest model? We would also like to know about your warranty and after-sale service.
We are looking forward to your reply. Yours faithfully, AO Electronica-Trade A.Mishin Chief Buyer |
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Written patterns
1. Please advise … by return. – Просимо повідомити ... зворотньою поштою.
2. Could you please send us… together with… (Will you please send us as well as…) – Просимо надіслати нам..., а також …
3. You will find enclosed… – Додаємо до нашого листа …
4. We are interested in purchasing… – Ми зацікавлені у придбанні …
Vocabulary
enquiry |
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printed enquiry form |
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letter of enquiry |
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buyer syn purchaser syn customer |
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prospective buyer |
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potential buyer syn would-be customer |
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to state |
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retailer |
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chain of retailers |
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electronic equipment |
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substantial order syn large order |
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competitive
syn competitive edge
syn rival
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details syn particulars syn detailed information syn full details |
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export price |
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terms of payment syn payment terms |
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warranty syn guarantee |
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after-sale service |
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Task 3. Comprehension questions
What is the purpose of writing a letter of enquiry?
What do the contents of a letter of enquiry depend on?
Where has the retailer obtained the supplier’s name?
What is the retailer interested in?
On what conditions may the retailer be able to place a substantial order?
What is the supplier requested to send?
What details are of interest to the retailer?
Task 4. Translate into English
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