Text а. Skin Care Products

1. Read and translate the text.

The increase of younger looking models and celebrities portrayed by the media as having the perfect features has put extreme pressure on regular individuals, men and women, to live up to society’s expectations. The skin care products range is an increasingly growing market and therefore companies are continually developing better, more effective and more natural products to meet the demands of the customer.

The main areas of skin care products are developed to cleanse, tone, moisturize, scrub and peel in the comfort of the customers own home.

Cleansers, toners and moisturizers come in different forms for example creams, serums and lotions and are often referred to as a three step daily regime. Firstly, cleansers are applied to wipe away grease, dirt and oil that gather to collect in the pores. Prevention at this stage of a build up reduces the risk of infections which lead to blemishes. Secondly, toners tighten the pores to reduce the risk of grease and dirt returning to the areas. Moisturizer is then applied to smooth and hydrate the skin, preventing dryness leading to irritations, soreness and flakiness.

Scrubs and peel masks are applied to remove dead skin cells, which again clog the pores. This especially assists in the replenishment of new, healthy cells.

Products are available to suit many different individual customers needs. Products are selected due to a number of reasons. These reasons include the packaging, the advertisement campaign and celebrity endorser, the scent, the brand name, the skin suitability and the price.

Famous skin care product brand names include L’Oreal, Nivea and Philosophy. Campaigns targeted at women include glamorous celebrities, bright, sensitive packaging and floral, natural scents. The advertisement campaign targeted at men uses dark colours and deep, fresh smells.

Skin care products are available from drug stores, shopping malls and over the internet. Prices can range from five dollars to five hundred dollars. Most companies offer skin mapping and advice prior to purchasing their products. This allows the customer to select the most suitable products for their skin type and preference.

celebrity endorser – участие знаменитости в рекламной компании

scent –запах

to target – зд. Предназначать

2. Delete the superfluous words written in italics from the following phrases (в следующих предложениях одно из написанных курсивом слов лишнее, вычеркните его.

1. Companies producing skin care products are continually developing better, lighter, more effective and more natural products to meet the demands of the customer. 2. Skin care products are developed to cleanse, tone, moisturize, dry and scrub skin. 3. Cleansers, toners and moisturizers come in different forms for example creams, serums, powders and lotions. 4. Cleansers are applied to wipe away grease, dirt, sand and oil that gather to collect in the pores. 5. Moisturizer is applied to smooth, cleanse and hydrate the skin. 6. Scrubs and peel masks are applied to remove dead skin cells and dirt. 7. The reasons why customers select skin care products include the packaging, the advertisement campaign and celebrity endorser, the taste, the scent, the brand name, the skin suitability and the price. 8. Famous skin care product brand names include L’Oreal, Nivea, Adidas and Philosophy. 9. Campaigns targeted at women include glamorous celebrities, bright, large, sensitive packaging and floral, natural scents. 10. Skin care products are available from drug stores, shopping malls, special shops, restaurants and over the internet.