Innovation and risk taking- Employee views are valued and frequent launch of new products exhibiting innovative features depicts a high degree of same.

Stability- Low degree of stability as status quo has been put to stake many a times in the past in favour of innovations and boosting employee morale.

Corporate Social Responsibility

Ford Motors is a top leader in the corporate social responsibility component and is recognized as one of the world's most ethical companies by Ethisphere.

• Ford has been rated among the top 25 companies in the world in corporate social responsibility reporting by “Tomorrow’s Value: The Global Reporters”.

• Ford has earned best-in-class status for its environmental and social performance in Storebrand Investments’ 2006 Socially Responsible Investment survey. ^[3]

• Ford participates in the fight for ‘labor’ rights of workers across the world. Much of Ford’s focus is on eradicating labor issues within supply chains all around the world, whether in pig iron from Brazil, cotton from Uzbekistan or cocoa from West Africa.

• The Ford factories themselves put out a carbon footprint that has to be controlled by regulation and corroboration with government and world leaders.

• Ford has been making electric automobiles and producing better MPG on their gasoline and diesel powered automobiles, and steadily improving on lessening the carbon impact on the world.

Corporate Strategies

Ford through its ONE Ford Plan has tried to implement its growth and renewal strategies.

Growth strategy-Accelerate development of new products to suit customers want and value; Finance plans and improve balance sheet; and work together effectively as one team, leveraging the company’s global assets are some of the major steps taken by the company in recent years. ^[4]

• Concentration- Ford has delivered consumer friendly, highly fuel efficient and innovative vehicles most of the time and concentrated on quality over quantity.

• Vertical integration – The ford motor credit company provides automobile loans in support of its parent company. The company offers consumer loans and leases to car buyers, as well as business loans and lines of credit to dealerships selling Ford Motor Company products. The firm also issues commercial paper and other debt instruments on Ford's behalf. In this way the company has achieved dual objectives, it has become its own supplier as well as distributor, thus achieving forward and backward vertical integration at the same time.

• Horizontal integration- Ford’s competitors are themselves some of the oldest automobile companies, like Chrysler and general motors. Hence any kind of collaboration was simply not possible as these companies know it better to resolve the crisis by other means possible.

• Diversification- Ford has combined with Aston Martin, a sports car manufacturer, a company which is different but related. Hence a related diversification can be seen here.

Stability strategy- Since its inception, one of the most remarkable achievements of ford is its constant focus on production of highly fuel efficient vehicles. Ford’s global vehicles showcase their commitment to fuel efficiency. Technologies like EcoBoost®, direct injection of gasoline or diesel fuel, six-speed transmissions, and hybrid and plug-in hybrid powertrains are some of the innovations in this regard. ^[5]

Renewal strategy- To maintain status quo ford has come up with some solutions.

• Retrenchment- Owing to its financial deficits, the company discontinued its production of luxury vehicle under mercury brand in 2008.