Task XV. Match the characteristics/feelings on the right with the five headings on the left:

1. Rational

2. Emotional - positive

3. Emotional - negative

4. Credibility

5. Appearance

a.	annoyed
b.	happy
c.	trustworthy
d.	well-dressed
e.	sceptical
f.	resentful
g.	proud
h.	sincere
i.	smart
j.	well-informed
k.	joyful
1.	credible
m.	guilty
n.	pretty
o.	knowledgeable
p.	angry
q.	attractive
r.	honest
s.	well-educated
t.	fearful

Task XVI. Match the words with their definitions:

Words

Definitions

Brand

Brand name Brand mark Trade mark Copyright

1. is a brand or part of a brand that is given legal protection

2. is the exclusive legal right to reproduce, publish or sell

the matter

3. is a name, term, sign, symbol, or a design or a combina­tion of them intended to identify the goods or services

4. is that part of the brand which can be recognised but is not utterable, such as a symbol, design, colouring or lettering

5. is that part of a brand that can be vocalised - is utterable

Task XVII. Find the best synonym. Match the words and expressions on the left with those on the right.

1. legislation

2. to brief

3. a piece

4. to sponsor

5. to lobby

6. unease

7. voice

8. spokesperson

9. closure

10. issue

11. to look after

12. twice yearly

13. to draw up

a. an opinion

b. to prepare

c. a matter

d. laws

e. six-monthly

f. to inform

g. anxiety

h. to take care of

i. to support

j. a shut-down

k. to influence

1. part of a programme

m. a representative

Task XVIII. Choose the correct term for each of the definitions. In some cases, there are two correct answers.

1. The market consisting of the country where a company is based and no other countries.

a. servant market b. domestic market c. home market

2 . Factors which 1) may have a negative affect on company performance, but which 2) are outside the company's control and 3) are identified during an analysis of marketing performance and prospects.

a. weaknesses b. threats c. competitors

3. A contract which allows another company to make your product and states the terms of payment.

a. franchise b. patent c. licence agreement

4. The action of making illegal duplicates of copyright material.

a. pirating b. cloning c .copyright infringement

5. A large company with subsidiaries in many different countries.

a transnational b corporation c multinational

6. Factors which 1) probably have a negative affect on company performance, 2) are within the company's control, and 3) are identified during an analysis of marketing performance and prospects.

a weaknesses b threats c failures

Task XIX.

ADR