- •I think and say
- •II read and talk
- •1 Read the words and their translation, memorize them.
- •2 Read and translate word combinations.
- •3 Read the text about business management, its history and development.
- •Information technology management.
- •1 Strategic (top-level managers)
- •2 Tactical ( middle-level managers)
- •3 Operational ( low-level managers)
- •4 Mark the following statements true or false.
- •5 Answer the questions.
- •III check and improve your vocabulary skills
- •1 Guess the words by their definitions:
- •2 Complete the sentences with the following words:
- •3 Complete the sentences.
- •4 Fill in proper prepositions.
- •5 Translate into English
- •Iy it is interesting to know
- •1 Read the text about the Semco company and the way they manage their employees.
- •2 Decide if these statements are true or false.
- •3 To go with the topic further, read information about St.Luke’s advertising agency.
- •2 Complete the sentences with the infinitive construction.
- •3 Use a proper infinitive to complete the sentences below.
- •1 Speak about
- •2 Answer the questions.
- •3 Comment on business quotations from Bill Gates
- •1 Read the calls below.
- •2 Look at the phrases below and decide which person may say each one – Caller, Switchboard or Receiver.
- •3 Match the words and phrases 1-10 with similar meanings a-j.
- •4 Role-play the conversation.
UNIT 5 BUSINESS MANAGEMENT
I think and say
1 The words “management” and “manager” are spoken and heard so frequently today. Do many people in Ukraine really know what they mean?
2 Is management necessary only for students of economics?
3 Do you personally have managerial skills? If you think you do, prove it.
II read and talk
1 Read the words and their translation, memorize them.
enterprise – підприємство
in accordance with – у відповідності з
available -- наявний, доступний
workforce – робоча сила
trend -- тенденція, тренд
current – поточний, теперішній
personnel -- персонал
to detect – знаходити, виявляти
to evaluate – оцінювати
to reduce – зменшувати, скорочувати
to cut costs – скорочувати витрати
to implement – виконувати, втілювати
to recruit(hire) – наймати на роботу
2 Read and translate word combinations.
to originate from, to detect ideas, to face a problem, to exploit and motivate workforce, quality control, to place a theory on a scientific basis, to generate plans for action, to make optimum use of resources, to check progress according to plans, key decision makers, in a timely manner, long-term goals, strategic goals, top-level management, internal(external) resources, to evaluate trends, world economic trends, middle-level management.
3 Read the text about business management, its history and development.
The verb manage comes from the Italian maneggiare (to handle, especially tools ), which originated from the Latin word manus (hand).
Management is defined as the organization and coordination of the activities of an enterprise in accordance with certain policies and in achievement of clearly defined objectives. Managers are responsible for using available resources – people, materials, equipment, land, information, money.
The experts detect early ideas of management back to the builders of the pyramids in ancient Egypt. Slave-owners faced the problems of exploiting and motivating the workforce. Some lessons for managers can be also found in the ancient military texts. The medieval writers wrote the books to advise monarchs how to govern.
Classical economists of the 18-19th centuries developed such elements of technical production as standardization, quality control, cost-accounting and work-planning. By about 1900 one finds managers trying to place their theories on a scientific basis. The first comprehensive theories of management appeared around 1920. The Harvard Business School offered the first Master of Business Administration (MBA) in 1921. Towards the end of the 20th century, business management came to consist of six branches, namely:
human resources management
operations/ production management
strategic management
marketing management
financial management
Information technology management.
Management operates through various functions, often classified as planning, organizing, staffing, leading/directing, controlling/monitoring and motivating.
Planning: deciding what needs to happen in the future and generating plans for action.
Organizing: building relations among workers, making optimum use of the resources necessary for successful implementation of plans.
Staffing: job analysis, recruitment and hiring for appropriate jobs.
Leading/directing: determining what must be done and getting people to do it.
Controlling/monitoring: checking progress according to plans.
Motivation: making employees work effectively.
Managers are the key decision makers and problem solvers in companies. In order to perform most efficiently and effectively, managers must receive the information they need in a timely manner.
Management is divided into three basic levels: