
- •Intellectual property on the internet: a survey of issues
- •Introduction
- •I. The internet and the development of the digital society
- •World Online Population
- •Cost of Internet Access
- •Developments in Means of Internet Access
- •Online Activities
- •Value of Commercial Transactions on the Internet
- •Percentage of Online Commercial Transactions Compared to Overall Commerce
- •Percentage of Individuals Purchasing Goods and Services over the Internet
- •Categories of Goods Purchased on the Internet
- •Distribution of Internet Sales between National and International Markets
- •II. The migration of intellectual property to the internet
- •III. (a) copyright and related rights
- •(I) introduction to digital copyright
- •(II) the wipo internet treaties
- •(A) Scope of Rights
- •(B) Enforcement and Management of Rights
- •(C) Status of the wipo Internet Treaties
- •(III) emerging copyright issues
- •(A) Scope of Copyright Protection in the Digital Environment
- •(B) Liability of Internet Service Providers
- •(C) Rights of Performers in a Digital Environment
- •(D) Rights of Digital Broadcasters
- •(E) Linking of Copyright Information Online
- •(F) Protection of Databases
- •(G) Peer-to-Peer File Sharing – Napster
- •(IV) licensing and rights management in the digital arena (a) Licensing and Collective Management of Rights
- •(B) Digital Rights Management
- •(C) Trends in Licensing and Rights Management
- •III. (b) trademarks and other rights in distinctive signs
- •(I) importance of trademarks online
- •(II) developments in use of trademarks online
- •(A) Use of Trademarks as Meta Tags
- •(B) Sale of Trademarks as Keywords
- •(D) Mousetrapping
- •(E) Linking and framing
- •(III) principle of territoriality and use of trademarks online
- •(A) Acquisition of Trademark Rights Through Use of a Sign on the Internet
- •(B) Infringement of Trademark Rights Through Use of a Sign on the Internet
- •(C) Acceptable Unauthorized Use
- •(D) Global Effect of Injunctions
- •(E) Enabling Co-existence of Rights on the Internet
- •(IV) wipo joint recommendation on protection of marks on the internet
- •(V) wipo joint recommendation on well-known marks
- •(VI) unfair competition
- •(A) Interactive Marketing Practices
- •(B) Transparency and Privacy Concerns
- •(C) National Versus International Standards of “Unfair” Marketing Practices
- •(D) Trade Secrets
- •III. (c) domain names
- •(I) introduction to domain names
- •(II) recent developments concerning domain names and intellectual property (a) New gTlDs
- •(B) Multilingual Domain Names
- •(C) Keywords
- •(D) Multiple Roots
- •(E) Creation of the Generic Top-Level Domain .Eu
- •(F) icann Reform
- •(G) World Implementation of the Enum Protocol
- •(III) wipo programs
- •(A) wipo Arbitration and Mediation Center
- •(B) Second wipo Internet Domain Name Process
- •(C) wipo Cooperation Program for ccTlDs
- •III. (d) patents
- •(I) patents in the digital environment
- •(A) Business Method Patents
- •(B) Software Patents
- •(C) Prior Art Effect
- •(D) Enforcement of Rights
- •(II) wipo programs
- •IV. The role of private international law and alternative dispute resolution
- •(I) private international law, intellectual property and the internet (a) What is Private International Law?
- •(B) Private International Law and the Internet
- •(C) Sources of Private International Law
- •(D) Private International Law, Harmonization and Intellectual Property
- •(E) Jurisdiction and Applicable Law in Intellectual Property Disputes
- •(II) alternative dispute resolution (a) What are the Methods of Alternative Dispute Resolution?
- •(B) The wipo Arbitration and Mediation Center
- •(C) General Characteristics of adr
- •(D) adr in e-Commerce
- •(E) adr, e‑Commerce and Intellectual Property
- •(F) adr and Legal Systems
- •(G) adr Limits and Challenges
- •(H) An Example: The wipo udrp Experience
- •(I) New Developments in adr
- •V. Issues for developing countries in the digital environment
- •(I) introduction
- •(II) ‘digital bridges’ over the digital divide
- •(III) access and participation in the digital economy
- •(IV) opportunities and challenges
- •(V) differential e-development
- •The Geography of Technological Innovation and Achievement undp Human Development Report 2001
- •(VII) wipo’s digital agenda in developing countries
- •(VIII) museums and images of cultural heritage online
- •(IX) traditional knowledge databases and digital libraries
- •VI. Digital delivery of intellectual property services
- •(I) developments in national intellectual property offices (a) Traditional Intellectual Property Office Administration
- •(B) Use of New Information Technology Systems in ip Offices
- •Japan Patent Office – Processing of Patent Applications
- •(II) wipo services
- •(A) wiponet
- •(B) The pct Treaty and Procedure
- •(C) The Madrid Agreement and Electronic Systems
- •(D) The Hague Agreement and Electronic Systems
- •VII. The wipo digital agenda
(C) Rights of Performers in a Digital Environment
82 While the WPPT does protect the rights of performers, its provisions relate to the aural aspects of performances, and not to audiovisual performances. This is because diverse systems have evolved to protect audiovisual performers in different parts of the world, some based on legal rights and others on contract, and a compromise between the systems is difficult to achieve. While such performances are protected by many national laws, and also by the Rome Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, no multilateral treaty covers the rights of performers in authorized audiovisual fixations of their performances. The possible extension of international protection for performers to cover audiovisual performances might be perceived as a general question, not specific to e-commerce. It is, however, highly relevant because audiovisual performances will be used in an increasing measure on the Internet, through film and music videos for example, as available bandwidth increases.122 Moreover, digital technologies permit the unauthorized manipulation and distortion of performers’ images and voices (e.g., morphing). A satisfactory solution of this issue is therefore an important component of an overall clarification of the rights involved in
e-commerce.
83 In December 2000, WIPO organized a Diplomatic Conference on the Protection of Rights in Audiovisual Performances.123 While the scope of this Conference included a number of basic questions regarding that protection, it was also an important attempt to establish appropriate rights in connection with the convergence of the digital and audiovisual worlds. The Conference resulted in a general understanding between the participating government delegations concerning most substantive provisions of a WIPO audiovisual performances treaty, except for the international recognition of transfer of rights under national law.
84 The deadlock was related to the consequences that the international recognition of statutory transfers of exclusive rights could entail. Those countries in favor of such recognition demand to have certainty and clarity on the producer’s ability to exercise the exclusive rights of authorization for the effective exploitation of films in a global environment. Opposition to that recognition is founded mainly in the concern that this could imply the application of domestic rules on the legal regulation of transfer or entitlement or rights in respect of the exploitation of films all over the world.
85 The Diplomatic Conference recommended to the WIPO Assembly of Member States, at its meeting in September 2001, to reconvene the Conference with the aim of finally adopting the new treaty. However, during the Assembly, Member States considered that it was necessary to continue consultations to resolve outstanding issues over the above-mentioned provision. They therefore decided to carry the issue over to the 2002 session of the WIPO Assemblies.124 In the absence of such contacts, at the 2002 meetings the General Assembly approved the Director General’s proposal that the International Bureau should conduct informal consultations with interested parties to explore the possibilities of convening an “informal ad hoc meeting” in the first half of 2003 “for the purpose of having informal exchanges on the remaining differences and possible ways of resolving them.” Meanwhile, WIPO is maintaining a close dialogue with governments and non-government organizations to bridge the existing gaps and to find possible ways forward in the negotiations.125