- •With what references are the consumers compare product prices?
- •What are the objectives of sales-promotion? Give the characteristics each of them?
- •Communication process.
- •New product development process
- •Give the characteristic of direct marketing.
- •6. What are the differences between primary types of price deals?
- •10. Developing process of new product. Stage’s characteristic.
- •Give the proposition for averting communications barriers.
- •12. What are the methods for companies deciding on the promotion budget? Explain each of them.
- •13. Expand methods of marketing research. Examples.
- •14. What is the difference primary and secondary data? Name and justify the advantages and disadvantages of primary and secondary data.
- •15. Explain the purpose and nature of product policy.
- •16. Compare the marketing of all types of business goods.
- •17. Give the characteristic of stages of developing new products.
- •18. What are the main reasons that may hinder success of new products on the market?
- •19. Compare the marketing of consumer and business goods.
- •20. Explain the features of business and non-profit marketing
- •21. Reveal how factors internal and external environment affect marketing activities.
- •Explain three categories of new products and marketing activity of them.
- •Imitative products that are new to a particular company but not new to the market;
- •Compare the marketing of all types of consumer goods.
- •The common methods of marketing pricing.
- •Stages of marketing research.
- •Objectives and resources of communications process.
- •27.Give the characteristics of the common forms of marketing activities. Give the examples.
- •Give the characteristics and differences of all types of brand managers.
- •Give the characteristics of types of the marketing control.
- •What is the marketing plan? Give its characteristics and sphere of its using.
- •Content of the marketing plan
- •Marketing plan process. Give the characteristics of each elements of this model.
- •What are the needs, wants and demand? What are the differences? Give the examples.
- •What is the marketing network? Give the characteristics of each element
- •35. How the sellers’ four Ps correspond to the customers’ four Cs? Explain all position of them.
- •36. Give the main differences between non-profit and business marketing.
- •37. What the marketing depending on the objects is?
- •38. Types of marketing depending on the nature and scope of the existing and desired demand
- •39. What are the market segmentation and positioning? Give the characteristics of them.
- •40. What are the criteria for effective segmentation? Give the characteristics each of them.
- •41. What are the segmentation’s strategies? Give the characteristics and differences each of them.
- •42. The categories of marketing research firms. Give the characteristics and differences each of them.
- •43. General types of research designs. Give the characteristics and differences each of them.
- •44. In what ways primary data can be collected? Give the characteristics each of them.
- •45. In what ways secondary data can be collected? Give the characteristics each of them.
- •Stages in the adoption process of new product. Give the characteristics each of them.
- •What is the adoption rate? What are the characteristics affected the adoption rate?
- •What is the price/quality relationship? Consumer’s strategies of pricing.
- •Give the characteristics of the common methods for companies deciding on the promotion budget.
- •Give the characteristics of the factors in developing company’s promotion mix.
21. Reveal how factors internal and external environment affect marketing activities.
External environment consist of these components:
The economic environment:
Includes factors and trends related to the production of goods and services and income levels
Economics trends in different parts of the world can affect marketing activities in other parts of the world
Market opportunities are a function of both economic size and growth
Another important economic factor is the level of economic activities per person
Per capita data integrate population and economic data to provide an assess of the purchasing power of individual consumers in a country
The political/legal environment encompasses factors and trends related to governmental activities and special laws and regulations that affect marketing practice;
The political trends:
Move from a government-dominated economics and socialist political system toward free –market economics and in many countries, democratic government
Moverment toward free trade and away from protectionisem one approach is the devepment of trading brocks;
Technological environment includes factor and trends related to innovations that affect the development of a new products or the marketing process
The social environment consist of 3 factors: demographic, social-organization, regulation
The physical environment includes the existing infrastructure climatic and demographic condition.
The internal environment consists:
-customers
Suppliers
Competitors
Marketing incendiaries
sales
The impotent role played by the intuitional environment of enterprise.
Many organizations are changing low they are structured and managed.
These trends in the institutional environment include reengineering; restructure the vertical corporation horizontal organizations and empowerment.
Explain three categories of new products and marketing activity of them.
3 distinct categories of new products:
Products that are really innovate truly unique
Replacements that are significally different from existing products in terms of form, function and most important benefits provides
Imitative products that are new to a particular company but not new to the market;
Compare the marketing of all types of consumer goods.
Consumer goods are intended for personal consumption by household.
There are some classifications of consumer goods:
Convenience goods area tangible product that the consumer feels comfortable purchasing without gathering addional information and then actually buys with a min of effort.
Shopping goods are a tangible for which a consumer wants to compare quality price and perhaps style is several stores before marketing a purchase.
Specialty goods are a tangible product for which a consumer has a strong brand preference and is willing to expend substantial time and effort in locating the desired brand. The consumer is willing to forgo(отказ) more accessible substitutes to search for and purchase the desired brand.
Unsought good is a new product that the consumers is not yet aware of or a product that the consumer is aware of but does not want right now