- •With what references are the consumers compare product prices?
- •What are the objectives of sales-promotion? Give the characteristics each of them?
- •Communication process.
- •New product development process
- •Give the characteristic of direct marketing.
- •6. What are the differences between primary types of price deals?
- •10. Developing process of new product. Stage’s characteristic.
- •Give the proposition for averting communications barriers.
- •12. What are the methods for companies deciding on the promotion budget? Explain each of them.
- •13. Expand methods of marketing research. Examples.
- •14. What is the difference primary and secondary data? Name and justify the advantages and disadvantages of primary and secondary data.
- •15. Explain the purpose and nature of product policy.
- •16. Compare the marketing of all types of business goods.
- •17. Give the characteristic of stages of developing new products.
- •18. What are the main reasons that may hinder success of new products on the market?
- •19. Compare the marketing of consumer and business goods.
- •20. Explain the features of business and non-profit marketing
- •21. Reveal how factors internal and external environment affect marketing activities.
- •Explain three categories of new products and marketing activity of them.
- •Imitative products that are new to a particular company but not new to the market;
- •Compare the marketing of all types of consumer goods.
- •The common methods of marketing pricing.
- •Stages of marketing research.
- •Objectives and resources of communications process.
- •27.Give the characteristics of the common forms of marketing activities. Give the examples.
- •Give the characteristics and differences of all types of brand managers.
- •Give the characteristics of types of the marketing control.
- •What is the marketing plan? Give its characteristics and sphere of its using.
- •Content of the marketing plan
- •Marketing plan process. Give the characteristics of each elements of this model.
- •What are the needs, wants and demand? What are the differences? Give the examples.
- •What is the marketing network? Give the characteristics of each element
- •35. How the sellers’ four Ps correspond to the customers’ four Cs? Explain all position of them.
- •36. Give the main differences between non-profit and business marketing.
- •37. What the marketing depending on the objects is?
- •38. Types of marketing depending on the nature and scope of the existing and desired demand
- •39. What are the market segmentation and positioning? Give the characteristics of them.
- •40. What are the criteria for effective segmentation? Give the characteristics each of them.
- •41. What are the segmentation’s strategies? Give the characteristics and differences each of them.
- •42. The categories of marketing research firms. Give the characteristics and differences each of them.
- •43. General types of research designs. Give the characteristics and differences each of them.
- •44. In what ways primary data can be collected? Give the characteristics each of them.
- •45. In what ways secondary data can be collected? Give the characteristics each of them.
- •Stages in the adoption process of new product. Give the characteristics each of them.
- •What is the adoption rate? What are the characteristics affected the adoption rate?
- •What is the price/quality relationship? Consumer’s strategies of pricing.
- •Give the characteristics of the common methods for companies deciding on the promotion budget.
- •Give the characteristics of the factors in developing company’s promotion mix.
13. Expand methods of marketing research. Examples.
Marketing research information is categorized as either primary data or secondary data.
Primary data are collected specifically for a particular research problem. This is the type of information frequently associated with marketing research, such as survey data from a sample of customers about satisfaction with service.
Primary data can be collected in five ways:
Observation. Fresh data can be gathered by observing the relevant actors and setting.
Focus group is a gathering of six to ten people who are invited to spend a few hours with a skilled moderator to discuss a product, service, organization or other marketing entity.
Surveys. Surveys are best suited for descriptive research. Companies undertake surveys to learn the peoples knowledge, beliefs, preferences and satisfaction and to measure these magnitudes in the general population.
Behavioral data. Customers leave traces of their purchasing behavior in store scanning data, catalog purchase records and customer databases.
Experiments. The most scientifically valid research is experimental research. The purpose of experimental research is to capture cause-and-effect relationships by eliminating competing explanations of the observed findings.
Secondary data are those already collected for some other purpose and are available from a variety of sources. As a rule, researchers should consult secondary data before collecting primary data.
Internal secondary data are collecting within a firm.
External secondary data
Nonproprietary secondary data.
Proprietary secondary data. (commercial) are provided by commercial marketing research firms that sell their services to other firms.
14. What is the difference primary and secondary data? Name and justify the advantages and disadvantages of primary and secondary data.
Marketing research information is categorized as either primary data or secondary data.
Primary data are collected specifically for a particular research problem. This is the type of information frequently associated with marketing research, such as survey data from a sample of customers about satisfaction with service.
Primary data can be collected in five ways:
Observation. Fresh data can be gathered by observing the relevant actors and setting.
Focus group is a gathering of six to ten people who are invited to spend a few hours with a skilled moderator to discuss a product, service, organization or other marketing entity.
Surveys. Surveys are best suited for descriptive research. Companies undertake surveys to learn the peoples knowledge, beliefs, preferences and satisfaction and to measure these magnitudes in the general population.
Behavioral data. Customers leave traces of their purchasing behavior in store scanning data, catalog purchase records and customer databases.
Experiments. The most scientifically valid research is experimental research. The purpose of experimental research is to capture cause-and-effect relationships by eliminating competing explanations of the observed findings.
Secondary data are those already collected for some other purpose and are available from a variety of sources. As a rule, researchers should consult secondary data before collecting primary data.
Internal secondary data are collecting within a firm.
External secondary data
Nonproprietary secondary data.
Proprietary secondary data. (commercial) are provided by commercial marketing research firms that sell their services to other firms.