1.2 Factors influencing the change in the financial condition of the enterprise

Financial condition of the enterprise is influenced by numerous factors: the situation of the company on the market; the ability to produce competitive products; potential of the company in business cooperation; the degree of dependence of the enterprise on external creditors; enterprises in business cooperation; the degree of dependence of the enterprise on external creditors; the availability of insolvent debtors and other. In addition, the financial position of the enterprise and prospects of its changes may be under the influence of factors of a non-financial nature, such as political and economic changes, selenium forms of ownership, and so on [9, S. 476]

Any enterprise is an open system. In the process of obtaining resources from the outside, design and production of products or services, marketing of these products or services in the external environment of the enterprise actively cooperates with this environment, and also with the internal environment. All this is contained in the entrepreneurial process, aimed at achieving the business objectives.

Components belonging to the external environment of the enterprise are diverse. It is possible to include in their number:

• external economic factors;

- many macroeconomic indicators such as GDP and its fluctuations, the rate of inflation, interest rates, exchange rate and its fluctuations, deficit or surplus budget, the level of labor productivity, average wages and tax rates [10];

- external political conditions include state structure and government policies, including external and internal. Internal policy includes social, scientific-technical, industrial, economic, human resources components, tax, price, credit, customs and others [54];

- external legal constituents are plugged in itself: degree of legal settlement of public relations, composition of laws in force, clearness of formulations of legal norms and other;

- external scientific and technical factors promote the enterprises in release new and modernizations of outdated production, development new and improvement of applied technological processes, widespread introduction of innovations;;

- communication external conditions - a level of development of a transport network, existence of the railroads, automobile highways, degree of development of communication networks, information exchange and telecommunications;

- climatic factors: land relief, the territory area, the average temperature, humidity or dryness of the air, prevailing types of flora and fauna, existence of a mineral deposit and other minerals, a condition of ecology, etc;

All these components of the external environment entrepreneurial venture to a greater or lesser extent affect the effectiveness of its activities.

The internal environment components of the enterprise have almost the same impact on activity of the enterprise. They can also be grouped as follows:

- production and technical factors include the totality of machinery, equipment, tools, devices, raw material, materials, semifinished products, technology of production [10];

- social conditions (relations between employees, working at the enterprise). Results of work of the enterprise depend on their abilities, motivation and behavior.

- economic factors which are described as a set of economic processes, including the movement of capital and payments, the economic performance of the company. Among the latter, one should highlight the profitability ratio - the ratio of costs and revenues [54];

- information component is a set of organizational and technical means to ensure the channels and enterprise networks relevant information for effective communication in business management;

- marketing factor provides for the needs of customers in the goods or services of the enterprise through market research, creation of effective advertising and marketing. Marketing involves such an active influence on the market demand, in order to increase the market share of the enterprise and increase of profitability of sales;

- factors of business relations and behavior of employees: contact establishment, orientation in situations, discussion of a questions and problems, decision-making. The problem of business communication is not only to communicate with people, but also to influence them in the necessary direction.

Important for the activities of a business organization has also suppliers, competitive environment, when at the same time there are several competing with each other entities offering the same products or services.

A significant part of the business environment of the enterprise is infrastructure. This part of the business environment, including banks, stock exchange, recruitment agencies, insurance companies, auditing and consulting firms, various transport organizations and others, the company has a wide range of services.