Cписок рекомендованої літератури

Иванова, К. Англо-русский словарь по рекламе [Текст] / К. Иванова. – СПб.: CК "Пресс", 1998. – 705 с.

Полевая, М. Английский язык [Текст] / М. Полевая, Э. Телень. – М.: Высш. шк., 2001. – 105 с.

Brody, E. Communication Tomorrow: New Audiences, New Technologies [Text] / E. Brody. – N.Y.: Praeger, 1990. – 354 p.

English, L. Business Across Culture: Effective Communication Strategies [Text] / L. English, S. Lynn. – L.: Longman Addison-Wesley, 1995. – 182 p.

Hafer, W. Advertising Writing: Putting Creative Strategy to Work [Text] / W. Hafer. – N.Y.: West Publ. Company, 1989. – 338 p.

Ogilvy, D. Ogilvy on Advertising [Text] / D. Ogilvy. – N. Y.: Vintage Books, 1985. – 224 p.

O'Guinn, Th. Advertising [Text] / Th. O'Guinn, Ch. Allen, R. Semenic. – Mason: Thomson Learning, 1999. – 694 p.

Sоt-Gohn, M. Advertising and Promotion Industry [Text] / M. Sоt-Gohn. –Trowbridge: Haydey, 1997. – 117 p.

Stuart, H. Human Communications [Text] / H. Stuart. – Oxford: Oxford Univ. Press, 1993. – 180 p.