References

1. Balabanov LV Marketing: Tutorial. - 2nd edition , revised. and add. - K.: Knowledge Press, 2004. - 645s .

2. Garkavenko SS Marketing: Textbook. - 4th edition enlarged - K.: Libra, 2010 - 720 p.

3. Krykavskyy EV, Deynega I. Patora R.Navch . Guide. Marketing product policy - Lviv: 2nd Edition . Publisher of "Lviv Polytechnic ", 2008. - 276s .

4. Guidance for the course of the project " Formation of the marketing mix of the enterprise" of course " Marketing" for students of all learning disciplines 0305 "Economics and entrepreneurship " and the 0306 "Management and Administration" / Sost. : Frost L., E. Krykavskyy V. mowers NS, NE Kuzio , Leonov S., Rykovanova IS, Savchenko YT - Lviv: "Lviv Polytechnic " 2009 . - 26 p.

5. Frost LA, Chukhray NI Marketing / for science. eds. Moroz LA : Tutorial - Lviv: "Lviv Polytechnic " ( Information and Publishing Center "Intelligence +" Institute training and retraining ), 2009. - 244 p.

Questionnaire

Hello! The company "Medochok" conducts a survey to determine the demands of consumers in choosing a product as honey. Please answer a few questions. Select the option that is most appropriate for you, or write your own answer.

1.Do you like honey?

1. Yes

2. No

2. What is your favourite kind of honey?

1. Flower Honey

2. Comb Honey

3. Liquid Honey (extracted)

4. Creamed Honey (granulated)

3.How often do you use honey?

1. Once a week or more often

2. 2-3 times a month

3. Once a month

4. Every 2-3 months

5. 2-3 times a year

6. Once a year or less

7. Do not use

4.Have you ever tried honey “Medochok”?

1. Yes

2. No (go to question 8 )

5.Please tell us how “Medochok ”would rate on the following attributes.

1 Not At All Descriptive 2 3 4 5 Very Descriptive High quality Expensive A brand I can trust Well built A good value

6. Which of the following best describes your need for honey ‘Medochok’?

1. I really need this product because nothing else can solve this problem.

2. This is a minor improvement over what I currently use.

3. Looks okay but is about the same as what I'm using now.

4. My current product would serve me better.

5. I am not at all interested in this product.

7.Overall, what is your reaction to the described product ‘Medochok’?

1. Poor

2. Fair

3. Good

4. Very Good

5. Excellent

8.Did anyone influence your buying decision?

1. Yes

2. No(go to question 10)

9. What exactly influences your decision and how? _______________________________________________________________

10.Where do you mostly buy honey?

1. in supermarkets

2. stalls in the market

3. Special shops selling organic products

4. Your reply ___________

11.Based on the product description, how interested would you be in buying honey if it were within your budget? Please check one.

1. Not at all interested

2. Not very interested

3. Not sure

4. Somewhat interested

5. Extremely interested

12.What other brands of Honey have you used? (Check all that apply)

1. “Ukrainian Honey’

2. “Svit Medu”.

3. “Bartnick”

4. I haven't used honey “Medochok’,but I'm familiar with it.

5. I know nothing about honey “Medochok”

13. Please select your gender:

1. female

2. male

14.Enter your age category:

1. 13-18 years

2. 19-25 years

3. 26-45 years

4. 46-and over

15. Enter your average monthly income:

1. 1000 USD.

2. 1000-2000 USD.

3. 2001-3000 USD.

4. 3001 and more

16.In what part of Ukraine do you live?

_______________________

Thank you for your cooperation!