Advertisement

An advertisement is a written piece of information which published in the newspaper or magazines, advertised on the T.V. or Radio to attract the attention of the public. It is a kind of public announcement asking for or offering services or buying and selling property, goods etc., or giving information about missing persons, pets and so on.

TYPES OF ADVERTISEMENT:

• CLASSIFIED ADVERTISEMENTS

• DISPLAY ADVERTISEMENTS

	CATEGORY	VISUALS	LANGUAGE FORMAL AND CONCISE	LANGUAGE IN COMPLETE SENTENCE	CONTACT ADDRESS
CLASSIFIED		X		X
DISPLAY			X

HOW TO WRITE ‘TO LET’ advertisement

• Draw a rectangular box

• Write the words ‘TO LET’ –at the top middle of the box.

• Write the word Available -----in the beginning of the body

TO LET Available------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- --------------------------------------------------------------------------

• Mention after AVAILABLE ---KIND OF HOUSE-------An independent house/a farm house/ flat/ first floor/second floor etc.

• Mention –COVERED AREA-----800SQ YARDS/1000 SQ.YARDS

• SURROUNDINGS REQUIRED:

Centrally located/facing park/ nearby shopping complex/adjacent to highway/

• Inside facilities: Bedroom, Bathroom, Kitchen, Swimming pool, Garage

• USE OF ADJECTIVES /DESCRIBING WORDS

Spacious/ Well ventilated/Airy/ Well-furnished/ Modern / Large/

• Mention- RENT negotiable

• Contact address

EXAMPLE:

TO LET Available an independent house, newly built in West London, centrally located, facing park, covered area 1000 SQ. Yards. Three large airy bedrooms, attached bathrooms, modern kitchen, servant quarter and garage, rent negotiable. Contact T. Hansson Tel.No.3246212.

19. Draft an ‘accommodation wanted’ advertisement.

• Draw a rectangular box

• Write the words ACOMMODATION WANTED/WANTED ACCOMMODATION at the top middle of the box

• Write the word WANTED in the beginning of the sentence

• Mention for whom is it required e.g. for a multinational company/for family/for office /etc.

• Mention the KIND of accommodation wanted e.g. an independent house/ a bungalow/Multi-storeyed building/ a flat/a farm house/First Floor/Second Floor etc.

• Mention Covered Area

• Mention the surroundings required e.g. nearby market/ adjacent to the Highway/nearby shopping complex/in the posh area/nearby public park/school etc.

• Mention INSIDE FACILITIES LIKE: Bedrooms/ bathrooms/attached toilets/kitchen /drive-way/garage/store house/ servants quarters/swimming pool/etc.

• Use expressions like: send proposals with rent /area and terms within 7 days …..

• Contact address

NOTE: ADVERTISEMENTS ARE CHARGED PER WORD. HENCE, BE BRIEF.DO NOT WRITE IN FULL SENTENCES.

20. Draft a MOTOR VEHICLE advertisement (FOR SALE). You want to sell your car as you are planning to go abroad. Draft a suitable advertisement to be published in the Motor Vehicles columns of The Times.

MENTION THE FOLLOWING POINTS:

SPECIFICATIONS	POSSIBLE EXPRESSIONS
CATEGORY	FOR SALE
COLOUR	Red/cherry red/ royal blue etc.
TYPE OF VEHICLE	Maruti 800/Maruti Gen/ Tata Safari etc.
MODEL	2010/2011/etc.
ACCESSORIES	Power steering, Original Air Conditioner, Music System, Brand New MRF Tyres, Power Windows, Leather Interiors etc.
-----	Owner driven
PAPERS	Registration and Insurance Papers ready for immediate sale
CONDITION	Mint Condition/Good condition/etc.
EXPECTED PRICE	Rs.3 lakh/Rs.2 lakh /Rs. 77000 thousand/etc.
	Interested parties may contact
CONTACT	Any Contact address/as per the statement