5. Subway Porvoo
About This is the largest single-brand restaurant chain which was founded in the United States of America. The restaurant operates worldwide. There are more than 40000 restaurants throughout the world where 120 are located around Finland with a high experience which has been getting during 13 years. In addition the restaurant offers a huge amount of different types of bread and the strongest argument for that it is appropreatly and possible to choose the ingredients which will be put into the burger on your own.
SWOT
-
Strenghts
•High quality tasty food
•Healthy
•Delivery service
•Wi-fi zone
Weaknesses
•Expensive food
Opportunities
•Not so expensive franchise
•Well-recognised
•still expands
Threats
•High competition
•Small quantity of customers during the Winter time.
Place visit review on a scale of one to five
-
Appearance
• 3
-uncomfortable chairs
= satisfactory desing of the
place
+ wide choise of menu
Athmosphere
• 3
= no long queues
= no loud music
= silence
Food quality
• 5
+Healthy and high quality food
Customer service
• 5
+ very friendly
+ work quickly
+ smiling
Total points
• 16 of 20
Summarization
The Subway Resaurant of Porvoo provides different types oh healthy and delicious food wheather that burgers or others.Next, this is only one restaurant in Porvoo by Subway and it is absolutely well located in the city centre. Also that has a certain amount of offers to satisfy the costumer’s needs. In addition the hospitality there is 80 per cent in 100. However there are different competitors that affect Subway’s incomes in Porvoo.Well, finally to my mind inhabitants of this city prefer eating at McDonald's or Hesburger instead of other fast-food locations.
Golden Rax Pizza-buffet
About Rax Buffet is a famous finnish chain of restaurants that has been established in 1994. There are 26 restaurants in 19 cities throughout Finland. The concept of Rax is that customer pays first and then can choose everything he/she wants from the buffet.
SWOT
-
Strenghts
Possibility to take an unlimited amount of food/drinks
Special thematic weeks with different cultures cuisine, for example American or Mexican
Discounts for students
Vegetarian and allergy-friendly food
Bonuses for permanent customers and gift-cards
Weaknesses
Expensive price for entrance
Quite small variety of dishes
Far from the center of Porvoo and living area
Not that comfortable furniture
Opportunities
By making a qualified advertisement it will be possible to attract more people and especially tourists
Threats
Opening new restaurants from concurents can have a negative impact on the number of customers
Place visit review on a scale of one to five
-
Appearance
3
Uncomfortable plastic chairs
and tables, but clean and
Athmosphere
3
Nothing special, the atmosphere of usual caffe, unobtrusive colors
Food quality
4,5
Big choice of vegetables and salads.
Dishes in special boxes stay warm for a long time.
Customer service
4
Friendly and helpful
Total points
14,5
Summarization
Rax Buffet can be good for anyone, from fast food and pizza lovers to people who prefer a healthy nutrition and home cooked food. The restaurant in Porvoo is pretty far from the living zones and it gives an impression that it is only for passing drivers or travelers. A good choice for people and especially families that don’t want to eat hamburgers and sandwiches and don’t want to spend a lot of money for the restaurant.
About
SWOT
-
Strenghts
Weaknesses
Opportunities
Threats
Place visit review on a scale of one to five
-
Appearance
Athmosphere
Food quality
Customer service
Total points
Summarization