
- •Overview
- •The notion of social responsibility of corporate organizations
- •Types of corporate social responsibility
- •Real-life case study
- •2) Adidas Group
- •3) Bank of Montreal
- •5) Best Buy Co., Inc.
- •7) Bombardier, Inc.
- •8) Brookfield Office Properties Inc.
- •9) Campbell Soup
- •10) Canadian National Railway Co.
- •References
7) Bombardier, Inc.
• Explicit targets include having 20 per cent of aerospace management positions filled by women by 2012.
• The first manufacturer to be certified by the Aircraft Fleet Recycling Association for its dismantling and recycling efforts.
• New ECO4 train technologies generate overall energy savings of 50 per cent compared to previous models. ECO4 technologies include low-energy interior climate systems, wayside storage of regenerated braking energy, and use of more sustainable materials.
8) Brookfield Office Properties Inc.
• Increased the number of its LEED certified properties by 78 per cent in 2010. All future developments will be built to LEED Gold standards.
• The company’s Queen’s Quay terminal building in Toronto won the 2010 BOMA (Building Owners and Managers Association of Canada) Toronto Earth Award and the 2010 BOMA National Earth Award in recognition of resource preservation and environmentally sound commercial building management.
• Brookfield Office Properties was awarded the Sustainable Corporate Real Estate Round-table’s “Outstanding Landlord of the Year 2010” by the Sustainability Roundtable, Inc.
9) Campbell Soup
• Incorporates sustainability as part of its scorecard for executive compensation; performance criteria include community development, diversity and reductions in energy and water use.
• Aims to eliminate 100 million lb. of packaging materials by 2020; over the past two years, the company has eliminated over 9.3 million lb. of packaging.
• For every “Nourish” product purchased, the company donates one canned food item to Food Banks Canada and 25 cents to the United Nations World Food Programme.
10) Canadian National Railway Co.
• Awarded 36 scholarships in 2010 to women studying in non-traditional fields—like railway technology and operations—as well as scholarships to children with disabilities and those in Aboriginal communities.
• Since 1995, CN has acquired 631 new locomotives, of which 90 were acquired in the 2009–2010 period. These new locomotives are up to 20 per cent more fuel efficient, producing 40 per cent less nitrogen oxide.
• Appointed a chief safety sustainability officer in 2010 and remains one of few North American transport companies to appoint board oversight of environmental issues [5].
References
Corporate social responsibility // Mallenbaker.net: [Electronic resource].: Access mode: http://www.mallenbaker.net/csr/definition.php
Corporate Social Responsibility: Definition & Examples // Business news daily: [Electronic resource].: Access mode: http://www.businessnewsdaily.com/4679-corporate-social-responsibility.html
Four Types of Corporate Social Responsibility // Azcentral.com: [Electronic resource].: Access mode: http://yourbusiness.azcentral.com/four-types-corporate-social-responsibility-1455.html
Four Types of Corporate Social Responsibility // Chron: [Electronic resource].: Access mode: http://smallbusiness.chron.com/four-types-corporate-social-responsibility-54662.html
Top 50 socially responsible corporations // Macleans: [Electronic resource].: Access mode: http://www2.macleans.ca/2011/06/09/better-business/