Find in the text the synonyms to the words:
1) «нацеливать, устремлять» - 4 synonyms to target to aim to shalk out
2) «определять» define
3) «отражать» reflect
Task 4
Complete the phrases with the correct prepositions.
to react to happenings
effective management tools for reducing risks
to provide a means for involving personnel
experience gained throughout the development of a plan
to distinguish the organization from others
a business must continually adapt to its competitive environment
the specific phrasing of the ideology may change with the times
to be central to the firm
to move into a totally different industry
the purpose sets the firm from other firms
initial attempts often result in a statement
to lead to the fact
to provide market research data to customers
In contrast to the core ideology
goals differ according to organizational level
goals usually focus on long-range issues
relating to the organization
tactical goals aim at intermediate-range issues
goals orientate toward short-range issues
to work against each other
all goals at any level must be coordinated with and subordinated to the goals of the next higher level
a philosophy based on converting organizational goals into personal goals
Task 5
After you have read the text:
Research high-profile, successful organizations and consider how well their mission statement matches the public perception of them and reflects their business philosophy.
American Express
Nescafé
Ford Motor Company
General Electric Company
IBM
Johnson & Johnson
Microsoft Corporation
Task 6
Give the English equivalents of the following phrases.
Расслабиться to sit back
наиболее эффективный инструмент управления the most effective management tools
вовлечение порождает множество преимуществ Involvement produces a multitude of benefits
оставаться относительно стабильным remain relatively steady
обеспечивать руководство в процессе принятия стратегических решений provide guidance in the process of strategic decision–making.
Ключевые ценности отражают самые сокровенные ценности организации. Core values reflect the deeply held values of the organization.
ключевые ценности рассматриваются как актив The company’s values may be viewed as its assets.
ключевая цель отделяет (отличает) данную фирму от других фирм в данной отрасти экономики и задает направление, в котором компания будет продвигаться A core purpose distinguishes the organization from others of its type.
может привести к открытию revelation
в отличии от основной идеологии
конкурентные сильные и слабые стороны competitive strengths and weaknesses
отличительные компетентности компании distinctive competencies of the company
бизнес должен постоянно приспосабливаться к окружающей его конкурентной среде a business must continually adapt to its competitive environment
миссия сообщает основную идеологию компании The mission communicates the firm's core ideology
несколько ценностей, которые являются главными для фирмы are a few values that are central to the firm.
причина того, для чего компания существует is the reason why the firm exists.
ключевая цель – это идеалистическая цель существования The core purpose is an idealistic reason for being
цель получения прибыли не должна подчеркиваться в миссии shouldn’t the profit motive be highlighted in the mission statement
в ответ на первоначальные, ориентированные на товар формулировки миссии
возвышенные цели, которым менеджмент компании решает следовать Visionary Goals are the lofty objectives that the firm's management decides to pursue.
21. наиболее успешные миссии компаний измеримы, поддаются определению и действенны The most successful company missions are measurable, definable
вести к продуктивности и эффективности организации lead to organizational efficiency and effectiveness.
цели должны быть четкими и краткими goals should be clear and concise.
24. потерянная значимость и релевантность lost significance or relevance.
измеримая и реальная цель a measurable, tangible goal
быть тесно связанным с конкурентной средой, в которой компания оперирует be firmly rooted in the competitive environment in which the company operates.
предпочтения руководства management preferences
на миссию компании влияет A company's mission statement is influenced by
Task 7
Correct the statements.
Planning is useless; it doesn’t bring any benefits to companies.
Companies working in one and the same industry should have similar missions.
Company’s core ideology should be changed regularly.
Any value can be viewed as the company’s core value.
The core purpose usually reflects the profit motive and can be easily selected.
Visionary goal are short-term goals which are discovered. There is always a chance to realize them.
The company mission statement should last forever.
Regardless of the management level of an organisation there are the same goals everywhere.
A “call-to-action” mission statement calls to earn profit.
Nothing can influence the company’s mission statement.
Task 8
Study the following words and word combinations with the word “business”. Translate the sentences below.
mean
business none of one’s business go out of business
businesslike like nobody’s business have no business to do
be
in business be busy with mind one’s own business
Mother has busied herself with our affairs for too long.
When traveling on business I take my tiny travel kit. По делу в командировки
Let’s get down to business. Let's begin
She had no business to publish his letters to her. Не иметь права
50% of these stores were not in business five years ago. Заниматься бизнесом (didn’t function)
They are working like nobody’s business. Good well
Umbrella sellers went out of business. Закрываться выходить из дела (go bankrupt, go bust)
Stop teaching me! It’s none of your business.
Listen to me! I mean business. серьзно
The visit to Copenhagen was brisk and businesslike.(деловой)
Task 9
Put the right words in the blanks.
economy economics economic
economical
economically economist
Marx and Keynes are two famous economist
Those people are studying the science of economics
We sometimes call a person’s work his economic activity.
People should be very economical with the money they earn.
The economic system of a country is usually called the national economy
The people in that town live very economically
Task 10
Five Questions to Ask When Writing Your Personal Mission Statement
In
his book, The
Purpose Driven Life,
Rick Warren lists life's five greatest thought-provoking questions
that need to be answered when writing your personal mission
statement. Here are the questions:
1. What will be the center of my life? What's most important to you? 2. What will be the character of my life? What kind of person will you be? 3. What will be the contribution of my life? When you are gone, what will you be remembered for? 4. What will be the communication of my life? 5. What will be the community of my life? What people are most important to you?
Answer these questions for yourself and write your personal mission statement.
WATCHING & LISTENING
Task 11
Watch the film “The Role of Business in Tomorrow’s Society” (www.youtube.com/watch?v=Xox7ZOBq7jY). Answer the following questions:
the number of transnational companies in the world 25 years ago and now;
7000, 60000
the world’s population today and by 2050; 6.5 – 7.2 - 9
How much money do 1 billion people have today to live on? (More than a billion people survive on less than US$ 1 a day
the main world’s problems/issues; the name of the Group of Business Leaders; (Poverty, enviroment, population globalization) TLG
Why is business good for society? (from the point of view of John Monzoni, CEO, Refining & Marketing, BP)
the questions raised in the modern society (4);
the steps in understanding and answering these questions;
What is “socially responsible investments”?
Can a company make a difference while still making profit?