Practise your vocabulary

Task 1

Match the words with their definitions.

MBO i	are broadly defined targets or future end results focused on long-range issues relating to the organization as a whole.
Planning e	are the unchangeable ideals central to the firm.
A mission statement d	is the reason why the firm exists.
The firm's core ideology g	defines the basic purpose of the organization and outlines why the organization exists.
Operational goals k	is the process of deciding what we are going to do later.
The core purpose c	are the lofty objectives that the firm's management decides to pursue.
Visionary Goals f	is constituted by the firm's core values and purpose.
Strategic goals a	is unchanging ideals that remain relatively steady and provide guidance in the process of strategic decision-making.
Tactical goals j	is a philosophy based on converting organizational goals into personal goals.
10. Core values b	are targets or future end results aimed at intermediate-range issues.
11. Business vision h	are targets or future end results orientated toward short-range issues.

Task 2

1. Match the words with their meanings

1. ideology f	a) purpose or aim
2. core c	b) something of value that a company owns
3. goal a	c) the central, most important part
4. fad g (trend)	d) a very important event
5. asset b	e) to demand or need
6. milestone d	f) a set of ideas which form the basis for a system
7. to call for e	g) a fashion, interest that will probably not last long

2. Complete the sentences with the words from a. Change the form of a word if required.

1. The core purpose is expressed in a carefully formulated mission statement.

2. If a company changes its mission, different strategies should be call for.

3. The visionary goal are longer-term and more challenging than strategic or tactical objects.

4. The vision describes some milestone that the company will reach in the future.

5. The company’s values and purpose constitute its ideology which remains constant.

6. The company’s values may be viewed as its assets.

7. The current industry environment and management fads don’t influence core values.

Task 3

Complete the statements.

A. Complete the statements with the appropriate phrases.

1. Without a planned course of action businesses are much more likely to sit back, let things happen, and then react to these happenings in a crisis mode

2. The setting of goals and developing of plans leads to goal attainment and to organizational efficiency and effectiveness (эффективность)

3. Planning is one of the most effective management tools for reducing risks of business.

4. Planning also provides a means for actively involving personnel from all levels of the organization in the management of the organization.

5. Involvement in the planning process produces a multitude of benefits

6. The firm should seek new markets where its core values are viewed as an asset.

7. This purpose sets the firm apart from other firms in its industry.

B. Complete the statements with the appropriate adjectives.

1. Like the core values, the core purpose is relatively unchanging and for many firms endures for decades or even centuries.

2. These visionary goals are longer term and more challenging than strategic or tactical goals.

3. Targets are коллличественно или качетсвенно_____________ goals.

4. The most successful company missions are measurable, definable and actionable project statements with emotional appeal that everyone knows and can act upon.

5. Goals should be clear, concise, quantified, dynamic and reevaluated.

6. Organizations typically have three levels of goals: strategic, tactical, and operational.

7. The company mission statement must be revised if it is no longer appropriate or has lost significance or relevance.

8. A "call-to-action" mission statement is and can be __________________ into individual action and firmly rooted in the _____________________.

C. Complete the statements with the appropriate verbs.

reflect portray outline highlight

express distinguish discover

define affect change remain

1. Planning helps managers to ______ affect _______ the future.

2. Mission defines the basic purpose of the organization and outlines why the organization exists.

3. A mission statement distinguishes the organization from others of its type.

4. Core values reflect the deeply held values of the organization.

5. This core purpose is expressed in a carefully formulated mission statement.

6. The profit motive should not be highlighted in the mission statement.

7. The stated ideology should portray the firm as it really is or wishes to be.

8. The core purpose and values of the firm are not selected - they are discovered

9. The specific phrasing of the ideology may change with the times, but the underlying ideology remains constant.