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8) Prepare a suitable introduction

With an attention-grabbing introduction, you can establish a framing device for the entire presentation. You may find it more efficient to con­struct the introduction after the body of the speech has been developed. Then you can clearly see the nature of the technical material that must be introduced to the audience so that you attract their interest and meet their informational needs. The introduction must draw the audience's attention, identify your topic, and create expectations in the audience that you will satisfy in the course of the presentation.

Immediately gain the audience's attention by connecting their needs/values/knowledge to the topic of the speech. Maybe by including:

- an interesting fact, statistic, anecdote, etc.;

- an appeal to a common ground of understanding or experience between audience and speaker;

- a narrative or story to draw the audience into your domain;

- an overview of your speech to provide audience with a rational framework.

Create expectations in your audience that you will fulfill in the course of the presentation.

- create and repeat an organisational structure or pattern;

- acknowledge and then answer questions you know the audience will broach;

- introduce and then reference key terms throughout the course of the presentation;

- offer periodic overviews and then periodic summaries of material.

9) Prepare a closing summary

An effective conclusion develops naturally from the structure and content of the preceding material. A conclusion is not simply a rewording of the introduction, the conclusion is a separate and distinct part of your pres­entation and as such presents particular challenges for you to meet. In it, you need to:

- identify for the audience the most important point of the presenta­tion;

- connect with the framing context that you introduced in the begin­ning;

- reaffirm the connection between the audience and the material pre­sented.

Match the tone of the final remarks to what you perceive is the audi­ence's primary need. You might offer:

- a summary of key points and/or sections of the presentation;

- a personal anecdote;

- a restatement of the problem and a brief summary of the solution;

- a resolution of the shocking statistic;

- an answer to a significant question.

10) Practice

Do not memorise. Under the pressure of presentation one is liable to forget and gets embarrassed. Instead, know your subject. The best way to know it is to practice. If you can, do so in front of your colleagues, friends, and always ask them to criticise your delivery. It is always good to devise methods of repeating important points and create smooth transitions be­tween sections (think of paragraph and essay organisation). Words and phrases that signal transition from one point to another are highly important and effective. They help the listener understand where you are in your talk. Here are a few samples:

My second point is...

Finally...

In conclusion ...

Now that you understand how the transducer works, ...

An interesting side note is ...

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