Тема2. - Рыночная экономика

Грамматика – Неличные формы глагола. Объектный падеж с инфинитивом.

Словообразование - суффиксы и приставки в словах интернационального значения.

Словарь к теме.

About Economic Systems

1. Запишите данные слова в тетрадь и запомните их.

trader - торговец

imagine - воображать, представлять

confusion - замешательство, путаница

demand - спрос, требование

incentive - побуждение, стимул

profit - прибыль, выгода

competition - конкуренция, соревнование

exist - существовать

effort - усилие

opposite - противоположный

supply - снабжать, снабжение

shortages - нехватка, дефицит

alongside - бок о бок

manufacturer - производитель, поставщик

deregulation - сокращение объема вмешательства государства в экономику

harm - вред

environment – окружение

2. Прослушайте и повторите за диктором произношение новых слов,

пользуясь сетевым словарем ( http://www.macmillandictionary.com/).

3. Запишите и запомните следующие словосочетания и их перевод:

remote corners - удаленные места

benefits and drawbacks - преимущества и недостатки

rise prices - рост цен

reduce production costs - сокращение производственной себестоимости

share of the market - доля рынка

know exactly - точно знать

ration goods - ограничивать выдачу товара, нормировать выдачу

hoarding things - запасаться вещами

privately owned businesses - частные компании

rapidly moving - быстро развивающийся

state run industries - индустрии, управляемые государством

need protection from - нуждаться в защите от

primary industries - добывающая промышленность

collected in taxes - собранные налоги

profit motivation - стимуляция к получению прибыли

ban trade - запрещать торговлю

4. Запишите слова и подберите синонимы к ним.

renovate, consumer, purchase, issue, customer, congestion, buy, problem, upgrade, jam

5. Запишите слова и подберите антонимы к ним.

malfunction, dependent, effective, failure, inefficient, global, free, construct, local, corrupt

6. Переведите следующие слова. Почему их можно перевести без словаря?

construction, management, local, effective, global, plan, telecommunication, corruption, sponsorship, business

7. Изучите грамматический раздел модуля по теме «Неличные формы глагола. Объектный падеж с инфинитивом».

8. Выберите правило, которое точно соответствует заданному предложению.

1) He is considered to be one of the most successful entrepreneurs of the company.	a) We use this construction with the verbs denoting our wishes and intentions. What construction is it?
2) He intended me to open a new business.	b) We use this construction with the verbs in passive denoting mental ability. What construction is it?
3) The delegation is reported to have left Moscow.	c) We use this construction with the verbs in passive denoting the meaning of announcement. What construction is it?
4) He is unlikely to know the new bank logo.	d) We do not use this construction with the verbs of sense perception if they have changed their meaning. What construction do not we use?
5) I saw that she didn't realize the danger.	e) We use this construction with the verbs denoting probability or improbability to perform the action. What construction is it?
6) Tell me what you would like me to do.	f) We use this construction with the verbs denoting feelings and emotions. What construction is it?

9. Допишите предложения, поставив выделенные слова в нужную форму.

1. Physical distribution management helps to optimise transport and ______

(store) expenses.

2. Promotional tools include advertising, personal selling, public relations

and _______(sponsor).

3. To make the advertising company.______ (success), organisations consider an

advertising plan.

10. Переведите следующие предложения на русский язык.

1. In the past Russian railways were highly centralised and were part of the planned

economic system.

2. Global markets bring an opportunity for growth, not only for industry giants but for

targeted buyers.

3. Competition exists in a free market economy because theoretically anyone can be a producer.

11. Найдите лишнее слово в заданной цепочке слов.

product, price, promotion, place, people, process, protection, physical evidence

12. Допишите предложения.

1. In marketing, things concerned with location and distribution are known as p_______

2. In the p_______ economy very step is decided by the government.

3. A business form that controls several important elements of marketing is called a

m_____ mix.

13. Выберите правильное определение к заданным словам.

1) competition	a) a situation in which people or organisations work together to achieve a result that will benefit all of them
2) motivation	b) a way of behaving that is generally accepted as being normal and right
3) benefit	c) the activities of companies that are trying to be more successful than others
	d) an amount, level or standard that you can use for judging how good or bad other things are
	e) a reason for doing something
	f) an advantage you get from the situation