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2. Complete the following sentences with the correct form of either make or do, and one of the words or expressions from the boxes above.

  1. For too long, manufacturing companies have been content to _______ for the domestic market.

  2. The huge fall in exports has ___ a great deal of ___ to the economy.

  3. She is ________ on the French economy between the wars.

  4. We ___ a lot of ___ in Japan, and since the profit margin is high, we ___ a lot of ___.

  5. It is too early to _______ about demand.

  6. Were you able to _______ to meet the area manager?

  7. This study ____ an outstanding ___ to our understanding of the recent changes in the market.

  8. Researchers need to ____ further ___ .

  9. The restructuring was part of an _______ by the management to boost the company profits.

  10. The leaflet will enable you to ___ an informed ___ about whether to buy this product.

  11. The subcommittee ____ some nice ____ on the document.

  12. Recently negotiators have ____ considerable ___ in the talks.

  13. An alarming number of ____ have been ___ against the bank.

14. The company is ___ much ___ than last year.

3. Choose a phrase from the box to complete each sentence below. Several answers are possible each time, but one solution uses all the words in an appropriate way.

On the one hand …………. but on the other

At first……………but in the end

At the time……………….but in retrospect

On paper …………………but in reality

On the surface ………………..but deep down

Under normal circumstances ………………….but in the current situation

In the short term ………………………..but in the long term

  1. ___________________the quality is good, _________________ the price is quite high.

  2. ________________she was quite shy, _______________she knew what she wanted and was determined to get it.

  3. _____________Hong Kong Disneyland looks like it should be a great success, _____________it will be a challenge to adapt the Disney formula to such a different culture.

  4. ______________I found my MBA course very difficult, _____________I got used to the workload and started to really enjoy it.

  5. _____________we need to establish our presence in the market and increase the visibility of the brand, _____________profitability will of course be the number 1 objective.

  6. _______________I would agree with you, ______________ I just do not think we can afford to take any risks. Let’s put your suggestion on hold and discuss it again in six months.

  7. ______________It was difficult to leave my job at 28 and invest time and money in an MBA, ____________it was the best career move I ever made.

  1. Use the Paramedic Method (originally developed by Richard Lanham in Revising Prose) to edit any kind of professional writing. Editing your professional writing using the Paramedic Method will make your prose easier to read. Sentences that are easy to read are more persuasive and more user-centered.

The Paramedic Method

  1. Circle the prepositions (of, in, about, for, onto, into)

  2. Draw a box around the "is" verb forms

  3. Ask, "Where's the action?"

  4. Change the "action" into a simple verb

  5. Move the doer into the subject (Who's kicking whom)

  6. Eliminate any unnecessary slow wind-ups

  7. Eliminate any redundancies.

Use the Paramedic Method in the sentences below to practice.

  1. The point I wish to make is that the employees working at this company are in need of a much better manager of their money.

  2. It is widely known that the engineers at Sandia Labs have become active participants in the Search and Rescue operations in most years.

  3. After reviewing the results of your previous research, and in light of the relevant information found within the context of the study, there is ample evidence for making important, significant changes to our operating procedures.

Example Concise Solutions:

  1. Employees at this company need a better money manager. (Original word count: 26. New word count: 10).

  2. In recent years, engineers at Sandia Labs have participated in the Search and Rescue operations. (Original word count: 24. New word count: 16).

  3. After reviewing the results of your research, and within the context of the study, we find evidence supporting significant changes in our operating procedures. (Original word count: 36. New word count: 25).

Other examples can be found in StyleWriter 4/4.1 (examples and improvement of your texts)

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