- •Ministry of education and science of the republic of kazakhstan
- •International educational corporation
- •Kazakh-american university
- •1. Introduction to Public Relations
- •2. Pr Models
- •I. Press Agentry / Publicity Model
- •II. Public Information Model (journalistic)
- •3. History of pr in the usa
- •1. Foundation of pr in the usa
- •3.American pr at the second half of the XX c.
- •4. History of Public Relations in Europe
- •Foundation of pr in Europe
- •5. Public Relations as a process
- •2. Functions of pr
- •4. Pr strategy
- •1. Stages of research
- •8. Public Opinion
- •3. Formation of public opinion
- •9. Target auditorium. Specific pr.
- •2.Direct communication with the target auditorium.
- •Specific pr
- •2. Evaluation technique
- •11.Corporate policy. (Inner pr)
- •1. Human factor in pr
- •3. Strategy and tactics
- •12. Corporate Image.
- •2. Types of image
- •3.Start the programme of image
- •13. Pr and mass media
- •1. Interdependence of pr and mass media
- •2. Areas of tension
- •3. Pr strategy in news creation
- •14. Preparations of materials for mass media
- •Kinds of mass media
- •Pr work with mass media
- •Media plan
- •15. Pr in business
- •1. Pr strategy in business
- •2. Pr planning for new companies
- •3. Marketing communications
- •16. Crisis management in pr
- •1. Types of crises
- •2. Crisis management
- •9)Train.
- •17. Political pr
- •Peculiarities of political pr
- •3. Governmental pr
- •4. Press-service in pr
- •18. Pr for politicians
- •Political marketing
- •Stages in election campaign
- •I.Right positioning of a candidate.
- •II. Information work.
- •III. Development of strategy
- •IV. Development of tactics
- •Image making.
- •20. Pr in propaganda
- •1.What propaganda is.
- •21. Contemporary politics and propaganda
- •Pr and political propaganda
- •Information war.
- •22. International pr
- •1. Aspects of international pr
- •4. Creating a country-image
- •1. Preparation of written information
- •1. Groundwork for speech
- •Inductive method of speechwriting-
- •3 Handling the conference
- •1 Internet in pr
- •2 Other computer technologies in pr
- •For specialty 5b020200 “ International Relations”
- •050043, 28 Ryskulbekov st., Almaty
2 Other computer technologies in pr
News conferences by satellite- video news releases are sent to stations via satellite. Wall Street Journal, Times, USA today transmit their newspapers ‘ issues to regional stations.
TV conferences are more effective to appeal large auditorium for new products’ promotion, meetings and announcements.
Web- conferences- is a kind of Internet –version of video telephone when cameras and microphones are set up on two users’ monitors.
Satellite media tour is an alternative to the news conference, which is held in one place.
It is not cost-effective, requires minimum of preparation time. One of the form of satellite media tour is interviewing by TV reporters from their common places a person placed in a TV studio in another place. Two-sided TV communication may be used, too. Corporation may use this type of communication in crisis situations. Example: when hurricane Hugo hit Jamaica in 1989, Jamaica minister of tourism went in a satellite media tour to be interviewed by travel editors and TV talk show hosts.
Glossary
Media tour- пресс-тур
Talk show host- ведущий телевизионного ток-шоу
Task for office hours- Possibilities of Internet for PR
Task for IWS – Organization of media tour
Golikova V.I.
Hand-outs on the course
“Public Relations”
For specialty 5b020200 “ International Relations”
Approved by decision of the Methodical-Scientific Counsel of the University
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