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1 Share your knowledge of history and modern activities of

Samsung, Apple and Nokia.

2 Read and comment the quotations from Henry Ford.

Life is a series of experiences, each one of them makes us bigger, even though sometimes it is hard to realize this.

When everything seems to be going against you, remember that the airplane takes off against the wind, not with it.

Obstacles are those frightful things you see when you take your eyes off your goal.

One of the greatest discoveries a man makes, one of his great surprise, is to find he can do what he was afraid he couldn’t do.

YII BUSINESS COMMUNICATION

PRESENTING YOURSELF AND YOUR COMPANY

1 Read the Ben Walker’s job profile.

NAME: Ben Walker

TITLE: Design Director

AREA: I have responsibility for new designs for our

Corporate brochure. I am also in charge of

specific design projects. I am responsible for

25 people.

MAIN TASKS: My main objective is to support marketing

and sales. One of my other key tasks is to

make sure we present a clear brand identity

to the customers in our brochures.

OTHER WORK: Another important part of my job is to deal

with stores which display and sell our products.

Sometimes I take care of our Spanish office

because I can speak good Spanish. I am also

involved in the social club at work.

2 Read what Charles Cotton is telling about his work.

My name is Charles Cotton. I am the Chief Executive Officer of Virata Corporation and our company designs and markets semiconductors and software, which are used by equipment manufacturers to make the Internet experience much faster.

Our Head Office is in Santa Clara, so I spend 60% of my time in California, Silicon Valley. We are 400 people. We are a global company with operations in all continents. We are part of one of the fastest growing markets. It is very satisfying to see how we have been able to be successful in that environment and to see the

way in which we help to change the nature of communications in the future.

3 Read the dialogue about the organization and business.

Julie: So, Ken, what do you do exactly? I know you work in Birmingham.

Ken: Yes, I am Head of Customer Services there.

Julie: How long have you been in customer services?

Ken: About two years now. Before that I worked in sales.

Julie: I was in sales for a long time too .Are you looking forward for working on this project?

Ken: Yes, it sounds very interesting.

Julie: What is your role on the project?

Ken: My task is to go out and meet people, do the initial data gathering and get to know how the different North American organizations handle customer services.

Julie: Yes, it sounds an interesting role. So when did you join the project team?

Ken: I arrived just last week. That’s why we haven’t really met jet.