- •Бизнес-план
- •Содержание
- •Краткое изложение плана (резюме)
- •Описание компании
- •Менеджмент
- •Описание продукта/услуг
- •Стратегия маркетинга и продаж
- •Маркетинговый анализ
- •Производство
- •Финансовый План
- •План доходов
- •План затрат
- •Финансовый результат (прогнозирование прибылей и убытков)
- •Движение денежных средств
Описание продукта/услуг
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Стратегия маркетинга и продаж
Маркетинговый анализ
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SWOT-анализ
СИЛЬНЫЕ СТОРОНЫ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ |
СЛАБЫЕ СТОРОНЫ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________
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ВОЗМОЖНОСТИ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________
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УГРОЗЫ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ |
5.2. Стратегия продвижения продукта
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