- •Part I. Management unit 1 brand management
- •Read the following text and be ready to summarise the main idea. Text I. Brand Management
- •II. Answer the following questions:
- •III. Match each word in the left box with a word in the right box to form ten common marketing expressions. Then use these expressions to complete the sentences that follow. Text 1 will help you.
- •IV. Complete each sentence with the correct form of the underlined word. In some cases, you will need to use the negative form.
- •V. Read the text and point out the main ideas which are discussed in it. Text II. Be Nice and Smile If You Want to Hire a Hungarian Manager
- •VI. According to the text, are the following statements true or false?
- •VII. Match the words from the text with their definitions.
- •VIII. Read Text 2 and be ready to complete the following task:
- •Unit 2 human resources
- •Read the text and find the answers to the following questions:
- •Text 1. Head-hunters. Bait for the Head-hunters
- •II. Read paragraphs 3 - 7 from text 1 and complete the following record card.
- •What do the underlined words in the following sentences from Text 1 mean? Choose appropriate substitutes from the list.
- •V. Read the text and find three examples of problems that may have a negative impact on your career. Text II. Looks: Appearance Counts With Many Managers
- •VI. According to the text, are the following statements true or false?
- •VII. Match the words from the text with their definitions.
- •VIII. Complete the following passage about the role of head-hunters in business, using words from the previous exercise. Change the form of the words where necessary.
- •Useful language
- •Reading
- •I. Read the following text and be ready to summarise the main idea. Text 1. Giant Leap Forward For The Sportswear Outsider
- •II. Answer the following questions:
- •III. Match the word from column a with its explanation in column b:
- •IV. Read text 1 once again and pay attention to details then complete the sentences
- •V. Read the text and point out the main ideas which are discussed in it. Text II. Adidas Earns Fashionable Stripes
- •VI. According to the text, are the following statements true or false?
- •VII. Read text 2 attentively and finish the statements choosing the best variant.
- •VIII. Find the words and phrases in text 2 corresponding to the following definitions:
- •Reading
- •Read the text and express your opinion about ethical measures which were mentioned in it. Text 1. Ethics Come Into Fashion
- •Reading
- •Read the following sentences and decide which of them reflect the context of the text. Find the proof in the text.
- •III. Answer the following questions:
- •IV. Find in the text the English equivalents to the following words and create your own sentences using them:
- •V. Read the following article and summarize the main recommendations for running a successful business meal. Text II. Choosing The Wrong Meal Can Ruin a Big Deal
- •VI. Read text II attentively and fill in the gaps in the following sentences. Be sure you’ve used the right form of the word.
- •VII. Read the following statements, which are based on text II contents and agree or disagree. Set your arguments.
- •VIII. Match the words from the text with their definitions.
VI. According to the text, are the following statements true or false?
1. Some companies hire people because of their attractive appearance and fashioned clothing.
2. Heads of Air lines and police do not pay any attention to your appearance
3. Men in Air France shouldn't be taller than 1.70 m.
4. Good-looking people are often more successful than others.
5. British airways does not allow its pilots to work if they are 20 per cent overweight.
6. Attractive women have problems reaching managerial positions.
7. According to some psychological research people's abilities are closely connected with their appearance.
8. Employers' attitudes to 'unfair' recruitment practices have not changed.
VII. Match the words from the text with their definitions.
-
1) to matter
a) a person that you work for
2) to hire
b) to need
3) promotion
c) characteristics
4) employer
d) the long-term plan for your professional life
5) to require
e) to put in order of importance
6) career
f) to be important
7) authority
g) to give employment to someone
8) qualities
h) a person who applies for a job
9) to rank
i) the power to give orders
10) applicant
j) a movement to a more important job, with more responsibility and money.
VIII. Complete the following passage about the role of head-hunters in business, using words from the previous exercise. Change the form of the words where necessary.
Head-hunters, or executives search firms, specialise in finding the right person for the right job. When a company wishes to .......................... a person for an important position, it may use the services of such a firm, specifying the skills and ........................ which it ................... of the future employee.
The head-hunter contacts executives with the right .................. profile, and provides the company with a shortlist of suitable candidates. In the way, the ................ does not have to go through the preliminary stages of interviewing and selecting ...................... itself.
UNIT 3
MARKETING SPORTSWEAR
LEAD-IN
Work with a partner to discuss the following questions:
Do you think that brand sportswear is really a significant part of the sports industry?
What profit do world famous companies get from sponsoring different sport events?
What is your opinion towards the phenomenon when sport stars become "faces" of new fashioned brands (They advertise products of a particular company)?
How can world famous manufacturers protect their brands from illegal copying?
Do you think people, either professional sportsmen or amateurs, pay a lot of attention to brand named sportswear?