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Newspapers

More daily newspapers are sold per person (29)__ the UK than in almost any other country: there are twelve national daily newspapers and eleven national Sunday ones. While the more serious newspapers have (30)__ lot of home and international news, some of the more popular ‘tabloids’ (so called because of their size) concentrate (31)__ the more spectacular and scandalous aspects of life in Britain.

Although newspaper sales have fallen slightly over the past few years, newspapers have (32)__ important effect on public opinion. Most British newspapers are owned by big businesses and although they are not directly linked to political parties, there are strong connections. The majority of newspapers – even those which carry little serious news – are conservative in outlook.

The old image of London’s Fleet Street (33)__ the centre of the newspaper printing and publishing world has changed, and (34)__ fact all the big newspapers have moved (35)__ Fleet Street to more modern premises. New technology has altered the whole shape of the industry, with changes in the production process and a reduction in the number of employees.

One of (36)__ beneficial results of computerized production has been improved graphics and photographs, a development first seen in The Independent, founded in 1986 and Britain’s first new quality newspaper since the last century. The tendency has been for newspapers to become smaller but to contain more pages. Sunday papers have colour magazines and several of (37)__ dailies have weekend supplements, perhaps because people now have more time to read them. Competition for circulation is intense and newspapers have tried several methods to increase the number of people who read them, including the use of colour, competitions and national bingo games. Running a newspaper is (38)__ expensive and competitive business and several newspapers started and failed during the 1980s.

A29.

1)

on

2)

in

3)

of

4)

after

A30.

1)

2)

an

3)

a

4)

the

A31.

1)

in

2)

for

3)

by

4)

on

A32.

1)

a

2)

an

3)

the

4)

A33.

1)

as

2)

since

3)

because

4)

for

A34.

1)

on

2)

in

3)

by

4)

from

A35.

1)

from

2)

on

3)

to

4)

after

A36.

1)

a

2)

an

3)

the

4)

A37.

1)

2)

an

3)

a

4)

the

A38.

1)

an

2)

a

3)

4)

the

Task 6.

Find a mistake in the underlined parts of the sentences given below.

A39.

The children were so exciting when they saw the tide on the sea that they screamed.

A B C D

A40.

As you can see from the illustrations, there are now three ways in which TV

A

programmes can reach your home, comparing with the one way which

B

existed until a few years ago.

C D

A41.

Leafed through its pages one can come across colour photographs of

A B C

undersea life, views of their natural habitat.

D

A42.

We have even given up sitting at table and having a leisurely evening meal,

A B

exchanged the news of the day.

C D

A43.

We become utterly dependent on the two most primitive media of

A B C

communication pictures and the speaking word.

D

A44.

Following the dress rehearsal there is time for one more meeting, when

A B

people involving in producing the program may suggest final changes.

C D

Task 7.

Study the text and choose the correct variant.

We have all seen an enormous increase in the role of the mass (45)__ in people’s lives. First of all, the growth of the (46)__, of both serious and (47)__ newspapers, has been tremendous. Public (48)__ is influenced by powerful (49)__ who not only own our newspapers which often have a (50)__ of millions, but who also own television and radio (51)__ in many different countries. The huge quantity of (52)__ that people have to deal with has rocketed with the advent of satellite and cable television. At the same time, more and more people have (53)__ to (54)__ computers.

A45.

1)

medium

3)

mediums

2)

media

4)

news means

A46.

1)

printing

3)

interest

2)

press

4)

security

A47.

1)

cheap

3)

popular

2)

easy

4)

public

A48.

1)

opinion

3)

office

2)

health

4)

services

A49.

1)

poets

3)

celebrities

2)

writers

4)

editors

A50.

1)

profit

3)

circulation

2)

readers

4)

popularity

A51.

1)

networks

3)

sets

2)

users

4)

ports

A52.

1)

correspondence

3)

information

2)

details

4)

reporters

A53.

1)

control

3)

contact

2)

ownership

4)

access

A54.

1)

bulky

3)

large

2)

personal

4)

electrical

Task 8.

Choose the appropriate remark in an answer to the suggested stimulus remark.

A55.

Actually advertising is a splendid career.

1)

An impressive record.

2)

But it isn’t everyone’s cup of tea.

3)

I’m much obliged.

4)

Any time you are welcome.

Task 9.

Choose the stimulus remark compatible with the suggested responsive remark.

A56.

He is in charge of the advertising department.

1)

Each to his own.

2)

No wonder.

3)

And what does Mr. Kelly do for the living?

4)

Did he choose his career himself?

Task 10.

Read the question. Choose one of the given variants.

A57.

What kind of TV programme can be described as “more drama and emotion as deserted Julia seeks revenge on her lover…”.

1)

chat show

2)

soap opera

3)

documentary

4)

news

Task 11.

Read the text. Then choose the best suitable title to each passage.

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