9. Ask questions on the text and retell it:

YOURSELF AND THE “MARKET”

To introduce a product, you study it to find its superior qualities and uses. You next study your market to find who are your prospective buyers, where they live, what their buying habits are, what features and qualities they are looking for, and what appeals will be the strongest.

You follow the same process in finding a job. You study yourself to discover your personal qualities. You get ready to put into persuasive words a descri ption of your train­ing, your skill, your knowledge, and your ability. You study the services you can offer in order to be able to present them effectively.

Next you search out prospective employers who might have a need for the kind of ability you can offer. You find out where these employers work, when they do their inter­viewing, what opportunities are open, what qualifications are needed for handing these jobs. You then put yourself on the “examining stand” and decide whether the qualifi­cations you have are those the employer wants. Next, you proceed to the third final step — the application itself. You reach this step only if you completed study of yourself and the job shows that your qualifications fit.

Thus you complete the preparatory study that gives your application the advantage over aggressive competition. For competition you will have! To meet, you must make every preparatory step count.

Here is a summary:

THE PRODUCT: yourself, your skills, your abilities.

THE MARKET: prospective employers whose loca­tions, job opportunities and needs have been studied.

THE CONTACT: Your application.

The major classes of applications are (1) solicited, writ­ten in response to advertisements (usually “want ads”), and (2) unsolicited.

An unsolicited application is one written by an appli­cant who hopes that there may be an employment opening or who happens to hear of vacancy. More commonly it is written at the suggestion of a third person who may know the prospective employer or who may have knowledge of a definite job that is open. The “third person” may be a friend or an appointment bureau.

On the other hand, advertisement draw a great number of applications. Because of the scores of applications that result, your message, if it obtains more than casual notice, must stimulate attention and interest through its express­ion, tone, and appearance.

(from Effective English for Business Communication, by Robert R. Aurner and Paul S. Burtness, South-Western Publishing Company, 1970)

THE PAST PARTICIPLE GRAMMAR EXERCISES

I. Translate into Ukrainian:

1. We live in the town founded 700 years ago. 2. My mother works at the factory built last year. 3. We’ve got all kinds of agricultural machines made abroad. 4. You received your additional information sent yesterday. 5. The machines made at our plant are exported to several countries. 6. The decisions adopted at the plant meeting are supported by the majority of the workers. 7. They had their room equipped. 8. We had a consignment of your products bought. 9. They had their information sent by telex (telefax). 11. We had our terms agreed.