Variant 9

1 Translate the following text in written form using a dictionary:

Sales Promotion

Products are made and services are provided in response to consumer needs and wants. If consumers needs or want a particular product they will buy it, provided they know it is available and believe it offers some advantages over similar products. The problem is to make the consumer aware of the product and the advantages it offers. This process is known as marketing or sales promotion. There are three main types of marketing. The product or service is presented: (1) on television or radio, (2) through written sales messages, or (3) in person by sales people.

Today even small businesses are engaged in nation wide or international business activities. The size of the potential market and growing competition have called for improved marketing methods. While radio, television, and personal selling are all major sales media, selling by mail continues to be an important marketing method.

2 Answer the fоllоwing questions:

1 How many types of marketing do you know?

2 Are small businesses engaged in nation wide or international business activities?

3 What are the major sales media?

3 Match the wоrd with their questions:

PRODUCT, RESPONSE, CONSUMERS, PROVIDED

1 Under certain conditions.

2 Any thing produced as a result of work.

3 An answer, a reply.

4 People who buy goods or services.

4 Translate the following sentences into English paying special attention to the use of the modal verbs:

1 В прошлом году он не мог бегло говорить по-английски.

2 Эту работу надо сделать очень тщательно.

3 Согласно договору, товары должны быть поставлены в июне.

4 Им, вероятно, сообщили об этом несколько дней назад.

5 Эти сведения нельзя было нигде получить.

5 Translate the following sentences into Russian using the gerund:

1 I dislike borrowing things from people.

2 Before signing the contract he wanted to get the approval of the chairman.

3 She was quite disappointed at not seeing them there again.

4 We objected to the ore being shipped in bulk.

5 Тhey informed us of the vessel having left the port.

6 Translate the following sentences into English:

1 Она выпила чашку горячего чая перед тем, как легла спать.

2 Было холодно, так как солнце еще не взошло.

3 Этот вопрос еще не решен.

4 На эти сведения можно положиться.

5 Когда я получил эту телеграмму, я показал ее директору.

7 Translate the following sentences into Russian and state the forms and functions of participles:

1 The steamship "Clyde", belonging to Smith & Co., was chartered by "Exportkhlеb" for the transporation of wheat sold to British firm in Liverpool.

2 He stood leaning against the tree.

3 He lay on the sofa reading a newspaper.

4 These machines will be sent to the plant being constructed in' this region.

5 This plant will produce the new type of machine tools now being imported from abroad.

8 Use the verbs in brackets in the correct forms:

1 I only (to succeed) in solving the problem after I (to work) on it for several hours.

2 I (to hear) that you (to give) up the idea of learning French.

3 The question which (to discuss) now at the conference is very important.

4 Up to now I not (to hear) anything from him.

5 Important scientific work (to carry on) by that institute.

9. Translate the following sentences into English using infinitives:

1. Я сейчас же запишу номер вашего телефона, чтобы не забыть.

2. Он слишком устал, чтобы пойти туда сейчас.

3. Я пришел, чтобы поговорить с вами о важном деле.

4. Он пришел сюда, чтобы поговорить со мной, а не с вами.

5. Машина ждала у дверей, чтобы отвезти их на вокзал.

10 Change the following sentences from Active to Passive. Do not change the tense:

1 The teacher will correct the student's composition.

2 The agent must inform the buyers of the arrival of the steamer.

3 They promised us a very interesting book.

4 I think that we can rely on this information.

5 They must dispose of the goods in the near future.

VARIANT 10

1 Translate the following text in written form using a dictionary:

Securities Markets

Securities are bought and sold at^: two types of securities market: primary markets, which issue new securities, and secondary markets, where previously issued securities are bought and sold. If a company wants to sell a new issued of stock or bonds it usually negotiates with an investment bank, or underwriter, who sells the securities for it. The underwriter buys the securities from the corporation and resells then to individual investors through the secondary market.

Organized security exchanges have developed to make the buying and selling of securities easier. The securities exchanges consist of the individual investors, brokers, and intermediaries who deal in the purchase and sale of securities. Security exchanges do not buy or sell securities; they simply provide the location and services for the brokers who buy and sell.

Stock transactions are handled by a stockbroker. A stockbroker' buys and sells securities for clients. Stockbrokers act on the clients` orders. Stockbrokers receive a fee and are associated with a brokerage house. To trade on the exhange, a "seat" must be purchased. A seat is. a membership. The members represent stockbrokers.

2 Answer the following questions:

1 Where are securities bought and sold?

2 Who does a company negotiate with if it wants to issue stock?

3 What do stockbrokers receive from clients?

3 Match the words with their definitions:

CONSUMERS, IMPROVE, PRODUCTS, TO BE AWARE

1 To know about something.

2 To make better or more perfect.

3 People who buy goods or services.

4 Anything produced as a result of work.

4 Translate the following sentences into English paying special attention to the use of the modal verbs:

1 Когда он приехал в Лондон, он мог вести переговоры без переводчика.

2 Этот вопрос придется рассматривать еще раз.

3 Нам надо будет зафрахтовать еще один пароход.

4 Товары, должно быть, были упакованы очень небрежно.

5 Телеграмму не надо посылать сегодня.

5 Translate the following sentences into Russian using the gerund:

1 Be careful in crossing the street.

2 This prevented the letter from, being sent off.

3 There was no chance of finding a vessel of the required size.

4 She wrote the letter without my knowing it.

5 I haven't heard of his having been offered the post of director at the new factory.

6 Translate the following sentences into English:

1 Мы вышли из дому еще до того, как солнце взошло.

2 Я напишу вам после того как поговорю с ним

3 Соглашение уже заключено.

4 Исследовательская работа ведется во всех институтах нашей страны.

5 Собрание еще не началось, когда мы пришли.

7 Translate the following sentences into Russian and state the forms and functions of participles:

1 The books lying on the table belong to Ann.

2 The textile goods produced by the factory are in great demand.

3 He left the office at three o'clock, saying he would be back at five.

4 Having been well prepared, for the examination, the student cоuld answer all the questions the teacher asked him.

5 Being checked with great care, the report didn't contain any errors.