1. A. In pairs, discuss the following questions.

1 Have you ever been involved in reporting the results of a project you’ve worked on? If so, how did you find the experience?

2 Why is the sale of advertising space so important for magazines and newspapers?

B. After the relaunch of Sparkle, there is a meeting to analyse the communication strategy used and the effect it is having on sales. Tick (√) the items you think will be discussed.

□ Effect on revenue from the sale of advertising space

□ Impact of celebrities’ presence at the event

□ Response of the pass

□ Feedback from advertisers

□ Public’s response to product placement

2. Read the meeting and see if your predictions were correct.

Hilary: It was a year ago that we first met to discuss the continuing decrease in Sparkle’s readership, and four months have passed since the relaunch. The purpose of this meeting is to analyse the success of our relaunch plan, and the effect it’s having on our sales. Maggie, would you like to start?

Maggie: OK. Our efforts have been very successful in general. To start with, here are some key figures about event we organized to relaunch Sparkle: there were 320 attendees, 185 press kits were distributed, and the press coverage was positive in the two weeks following the September issue

Frank: There’s no doubt that the restyled version of Sparkle has been a hit. The feedback we’ve received from advertisers so far is very encouraging, while the advertising revenue from selling space in the magazine has been very good so far.

Hilary: Well, it’s clear that we’ve managed to reverse the trend. As a matter of fact, according to the latest report I received this morning from the Marketing Analysis department, Sparkle’s print run has been gradually increasing. Over the past four months, we’ve seen a 4% gain in copies sold. This also means we’ve regained 1.12 percentage points of the market share we lost, putting us at 29.12%. All the more reason to propose a toast to the new improved Sparkle and to continued increasing sales.

3. Read the interview again and decide if the following statements are True(t) or False(f).

1 The meeting has been called to analyse the impact of the relaunch plan on sales.

2 Only twenty people attended the event organized to launch Sparkle.

3 The news paper coverage received by thr launch of Sparkle is not very good.

4 Sparkle has regained 1.2 percentage points of the market share lost in the previous year.

5 The marketing manager seems happy with how the relaunch has gone.

4. Complete the following extracts from the meeting by writing the correct tense of the verbs in the box.

regain receive (x2) manage be (x4) see

Analysing feedback

Our efforts ____ very successful in general.

… the restyled version of Sparkle __ a hit.

The feedback we _____ from advertisers so far is very encouraging …

… the advertising revenue from selling space in the magazine __ very good so far.

… we ____ to reverse the trend.

… according to the latest report I __ this morning from the Marketing Analysis department, …

…Sparkle’s print run ___ gradually increasing.

… we ___ 4% gain copies sold.

this also means we ____ 1.12 percentage points of the market share we lost …