10. Study the table and complete with information taken from the text “wto chief to ask g-8 leaders for “active support” on trade talks”.

Newspaper Story Format

Enter Lead/Headline _________________________________________________________________________________________________________________

Enter the Five Ws in these boxes

Enter three less important details in these boxes

Enter the least important detail in the final box

Unit 6 Advertising

СОӨЖ

Creating a screen advert

1. You are going to read a pre-production meeting (ppm) document for The Daily Sunshine tv ad. Before you read match the words that appear in the text (1-7) to their definitions (a-g)

copywriter voice-over super shooting storyboard (SS) setting sequence fade in/out

(in films and TV) the spoken words of a person you cannot see a series of drawings showing the order of images planned for a film or ad someone who writes the words for ads a series of related things or events, or the order in which they follow each other the time and the place in which the action of a book, film, play, etc. happens to make the picture or sound of a film stronger (or weaker) slogan appearing on top of an image

2. Read the ppm document and match the headings in the box to the corresponding paragraph (1-8).

Super, music, Campaign aim, Objective of the PPM, Shooting storyboard (SS), Voice-over, Timetable and logistics, Mood/lighting

MEDIA DESIGN ADVERTISING Headquarters: Milan, Italy

The Daily Sunshine Ad Campaign

Pre-production Meeting (PPM)

New-York, September 1, 2008

IN ATTENDANCE CLIENT JOHN MCEWANS FRANCES LOHAN PRODUCTION HOUSE (PH) JOHN DAVIS ALEXANDER PEACOCK PETER DOLITTLE

THE DAILY SUNSHINE BRAND MANAGER ASSISTANT BRAND MANAGER VIDEO RECORDING CAM, PROVIDENCE (RI) DIRECTOR (D) DIRECTOR OF PHOTOGRAPHY(OOP) EXECUTIVE PRODUCER (EP)

AGENCY MARIANNE REED CECILY VALLEY DAVE TERRY EMANUELLE FAITHFUL RAFFAELLA LIVINGSTONE FRANCIS ROSENTHAL

MEDIA DESIGN ADVERTISING, NEW YORK MANAGING DIRECTOR (MD) COPYWRITER ART DIRECTOR TV PRODUCER GROUP ACCOUNT MANAGER (GAM) ACCOUNT SUPERVISOR

AGENDA

1 _________________

To share and highlight key points regarding The Daily Sunshine ad, to be shot at locations and on dates as indicated below.

2.

Coordinated publicity to relaunch The Daily Sunshine.

3.

'Choice of the American people - The Daily Sunshine - voted Paper of the Year 2008. A new dawn for journalism. Let The Daily Sunshine shed some light on your world.'

4.

The Daily Sunshine: Nobody Lies in The Sunshine.

5.

It was agreed that the exact nuance for the lighting will be decided on location once the DOP has verified the possible alternatives. It was confirmed that the overall atmosphere should highlight the newspaper through a reveal-suspense sequence.

6.

Suspense will be created through slow camera movements and light effects revealing the sun rising among some baobab trees. The Daily Sunshine heading will be shown with a fade-in effect, becoming more and more defined. It will then fade out to show the sun up in the sky, before finally revealing the paper's cover in full.

7.

Dvorak's New World Symphony

8

TV ad to be shot on site in Madagascar on September 25, and at Video Recording Cam studios (Providence) on October 5, by Alexander Peacock. On air from October 30th, the same day as the print campaign.