Label the texts 1-4 using the following words (not all the words are needed).
publicity, makes, advertisement, classified ad, marketing, target market, slogan
‘You deserve the best’
1 _____________
2 ______________
For Sale 2003 Toyota Corolla 40.000 miles Excellent condition Ј3.000 Tel 03303778899 |
3 _______________
4
___
Match the words (a-g) with the expressions (1-7)
|
7. Мен кофе сатып алдым, оған тегін кружка қоса берілді. |
Choose the correct alternatives.
Have you got any favourite advertising/advertisements?
What are three of the best known target markets/makes of clothing in your country?
Would you like to work in commercial break/marketing?
Do you think you would be good at thinking up commercial breaks/slogans?
What do you usually do during commercial breaks/marketing on TV?
Have you ever bought anything through a target market/classified ad?
Which film has had a lot of classified ads/hype recently?
What do you think the hype/target market is for eight-seater ‘people carrier’ vehicles?
Unit 7 TV and Radio
Lead-in: Radio presenters
Listen and speak: The pre-production process
Focus on reading: The radio commissioning brief
Language Focus: Radio broadcasting
Lead-in
Radio presenters
Discuss the following questions.
Which do you prefer: TV or radio? Explain why.
How often do you listen to the radio?
Which radio stations are the most popular in your country?
Would you like to work in the TV industry? Explain why/why not.
What differences do you think there are between being a newspaper journalist and being a TV journalist?
A Match the BBC radio stations (1-6) to the genres.
BBC The best new music and entertainment RADIO 1 |
BBC The most listened-to station in the UK RADIO 2 |
BBC Classical, jazz and world music drama and the arts RADIO 3 |
BBC The home of intelligent speech radio RADIO 4 |
BBC The home of live news and live sport RADIO 5 |
BBC Worldwide Impartial news and reports from around the world RADIO 6 |
B Read the following excerpts from different radio stations. Decide which genre of radio station they belong to. Use the genres in Ex 1.2 А (a-f) to help you.
We’ve still got Madonna’s Ray of Light to play for you, and a track from The Beatles, but first, the Foo Fighters, Learn to Fly.
Let’s talk to Jonathan White, our football correspondent.
Male voice: It’s 6 o’clock on Monday the 24th of September. This is The Morning Show, with John Gray in London and Samantha Martin in Bournemouth. Female voice: Hello. I’m here at the Labour Party Conference where the Prime Minister will announce new laws to combat gun crime. We’ll be speaking to the Prime Minister at ten past eight. Male voice: And the other news. Vets are checking more animals to see if there any more cases of mad cow disease. Also, antigovernment student protests are planned for the capital today and, finally, should robots look after the elderly?
It’s 8 o’clock, and you’re having breakfast with me, Amanda Green. Coming up, more information about the London Jazz Festival, but now over to the newsroom.
And now it’s time for Everyday Women, our daily look at women’s issues, with Carla Morris.
Here’s the second movement of Beethoven’s Emperor Concerto, performed by the Berlin Philharmonic Orchestra and conducted by Heinrich Erhard.
Female voice: I’m Gemma Wilson and welcome to In Focus, our weekly cultural documentary. This week, Rahim Anwar presents a programme about the poet Auden to mark the centenary of his birth. We’re going to explore his life, work and popularity. Male voice: Hello. Auden became the spokesmen of a generation …
I’m Mo Ace and this is a free podcast. This week’s documentary is all about the music genius that is Dr Dre.