Lead-in
Different advertising medium
Classified advertisements Open air hoarding (BrE)/Billboards (AmE)
Display advertisements TV commercial
Special display Neon signs
Match the advertising medium in the picture with their equivalents.
1. Рубрикалық жарнама, жарнамалық хабарландыру
2. Жарнамалық тақта (сырттағы жарнамалар үшін)
3. Жарнамалық бұрыштағы, витринадағы жарнамалар
4. Жарнамалық арна, жарнамалық сюжет
5. Неондық жарнама
Look at the given pictures and discuss the questions.
1. What do you think these people’s aim in each case?
2. What do they use to achieve their aim?
3. What advertisements and promotional activities does your school use?
4. What advertising campaigns are famous in your country?
Listen and speak Selling your services to a potential client
A In pairs, discuss the following questions.
Do you work in Advertising? If so, describe your job. If not, what do you think are the good and bad points of working in the advertising industry?
What role do advertising agencies play in a successful advertising campaign?
Do you think smaller advertising agencies can compete with and be as successful as larger ones? Explain why/ why not.
B 0.5 Some colleagues from an advertising agency, Media Design Advertising, are meeting with representatives of a prospective client, The Daily Sushine newspaper. Listen to the meeting and complete the missing information in the notes below. Which two pieces of information are not mentioned?
Media Design Advertising Headquarters:______________
Date of meeting: 22 July, 2008 Place of meeting: _______________ Client: The Daily Sunshine
Attendants: Name Position Target market: _____________ Marianne Reed managing director Possible ad types: _____________ Raffaella Livigstone _____________ Budget: _____________ Cecily Valley _____________ Next meeting: _____________ Dave Terry _____________ John McEwans _____________ Frances Lohan _____________
|
C 0.5 Listen again and circle the words/phrases that you hear.
Selling your company |
Expressing opinions and making comments |
1 We’re a very long-standing/well-established company with many years of valuable experience. 2 We’ve worked with lots of/many of the top names… 3 …we specialize in media/financial products. 4 …we’ve won numerous/many awards for our innovative approach to advertising. 5 …we’ve never had a dissatisfied client/customer. 6 I’d like to begin /start by showing you a few of the campaigns we’ve produced in the past couple of years… |
7 … your work is of an extremely high quality/standard 8 … you definitely live up to your good/excellent reputation. 9 …. Those TV ads … are really striking/impressive. 10 … the graphics are incredibly good/effective. |
D 0.6 The managing director and general account manager of Media Design Advertising are at the follow-up meeting with the brand manager of The Daily Sunshine. Listen to the conversation. Do you think Media Design Advertising will be able to produce the campaign in time? Explain why/why not.
E 0.6 Listen again and complete the following sentences.
Reassuring your clients
1. …we’ll make sure you won’t regret it.
2. …I think that we’ll __________ __________ __________ do it in the three to four months.
3. Realistically, I’__________ ___________ four months.
4. …we won’t take __________ than ________ .
5. …I’ll send an __________ tomorrow…
6. …we’ll provide you with work of an extremely __________ __________, and make sure you get an __________ campaign.
7. …you’ll have the opportunity to get your adverts trialled with test audiences __________ __________ __________ us.