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5. Read the text and decide which statements are true. Ford: the road to recovery

Although Ford has made operating profits of over $7 billion in its American market this year, the story in Europe has been very different. Its market share has fallen from 12% six years ago to only 9% now. The truth is that rivals like Volkswagen and Renault have performed much better over recent years. They have cut costs and have launched exciting and highly successful new models. In contrast, Ford has withdrawn its large saloon, the Scorpio, which was not selling well. But Ford has had a lot more success at the higher end of the market. Over the last few years it has spent a lot of money buying brands such as Jaguar, Aston Martin and Land Rover, and these models have much higher profit margins. It has taken some time to sort out the problems at Jaguar in particular, but it’s now a successful part of the business.

34. Ford’s story in Europe has been very successful. True_____ False______

35. Volkswagen and Renault have higher market share than Ford. True_____ False______

36. The Scorpio has not brought much profit to Ford. True_____ False______

37. Jaguar, Aston and Land Rover bring a lot of money to Ford. True_____ False______

38. Jaguar has always been a successful part of the business. True_____ False______

Read the text and decide which questions given can be answered from the text.

39. Are Renault and Volkswagen rival firms?

40. Does Ford invent new models of cars?

41. Do Volkswagen and Renault make more operating profits in American market?

42. Does the author recommend you to buy the Scorpio?

43. How many people work for Ford?

6. Translate the sentences into English.

44. Основная цель коммерческого предприятия – получение прибыли.

45. Оборот компании позволяет ей заниматься деловыми операциями данного типа.

46. Предприятие покупает сырье и материалы, производит продукцию, а затем продает ее.

47. Новая модель телефона была разработана нашим отделом исследований.

48. В прошлом году компания IBM построила штаб-квартиру в Париже.

49. У них было 150 филиалов по всему миру в прошлом году.

50. Отдел качества организовал систему контроля для предотвращения ошибок.

References (unit 5) Список основной литературы

1. Липка- Ким Ю.А., Соловьева И.Н., Эмирзиади Е.С. Английский язык в профессиональной сфере / Ю.А.Липка- Ким, И.Н. Соловьева, Е.С. Эмирзиади. – Чита: ЗабГУ, 2012. – 148с.

2. Robbins S. First Insights into Business (St’s book) / Sue Robbins. –

Pearson Education Limited, 2000. – 175 p.

3. Foley M., Hall D. MyGrammarLab / M. Foley, D. Hall. – Pearson Education Limited., 2012. – 356 p.

4. Cotton D., Falvey D., Kent S., Rogers J. Market Leader (Pre-Intermediate Business English Course Book) / D. Cotton, D. Falvey, S. Kent. – Pearson Education Limited. - 2010. – P. 22-23.

5. Hollett, V. Business Objectives / V. Hollett – Oxford University Press. – 1996. – 191p.

Список дополнительной литературы

1. Lees G., Thorne T. English on Business. – Gerald Lees, Tony Thorne. – Chancerel Internatonal Publishers Ltd. – 1997. – 192p.

2. Murphy, R.   English Grammar in Use: A Self-Study Referens and Practice Book for Intermediate Students with Answers / R. Murphy. - 2-nd ed. - Cambridge: Cambridge Univ. Press, 2002. - P. …-…

5. Митусова О.А. Английский для аспирантов / О.А. Митусова. – Ростов н/Д : изд-во «Феникс», 2003. – 320 с.