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2007ЛогистикаЧасть2.doc
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1. F.O.B. Pricing

In a dictionary sense, f.o.b. stands for "free on board." In a practical sense, this policy simply denotes the location at which the price is effective. F.o.b. factory means that the price is quoted at the factory location. F.o.b. destination means that the price is quoted at the customer's location or in the vicinity. It is also implied that the customer takes title to the goods at the point designated. There are a great many alter­natives under f.o.b. pricing. F.o.b. factory and f.o.b. destination are the most popular. The f.o.b. factory price is a single price established at the factory location (ship­ment origin). Customers take ownership of the goods at this point and are responsi­ble for transportation beyond this point. As a practical matter, the customers may have the suppliers make the shipping arrangements simply because the supplier may be better equipped and more skilled at it, or may be able to obtain lower ship­ping costs by combining the orders of several customers. Customers are then billed for the actual transportation costs.

The f.o.b. destination, or delivered price is the price to the customer's location or in the general vicinity. Under this policy, transportation costs are already included in the price. It is expected that the supplier will make all of the transport arrange­ments. This policy recognizes that the supplier may be in a position to handle trans­portation more economically than the customer, or that the customer does not pos­sess the desire or expertise to make such arrangements. There may be a net transportation cost advantage to the buyer if the buyer has insufficient shipping vol­ume to secure transportation rates as low as those available to the supplier.

2. Zone pricing.

For those companies that must deal with thousands of customers, it is not necessar­ily the wisest policy to establish a different price for each customer. Suppliers of fin­ished goods often cannot afford the administrative complexity of individual prices. Also, prices overall may have to be somewhat higher to support the cost of the com­plex administrative structure.

Zone pricing reduces administrative complexity by establishing a single price within a wide geographic area. Any number of areas may be defined, depending on the degree to which a company may want geographic price differences. For example, the Ball Corporation, a manufacturer of home canning equipment, created 89 geo­graphic pricing zones throughout the country.

3. Single, or Uniform, Pricing

The ultimate in pricing simplicity would be to have a single price for all customers, regardless of their location. This pricing method is used for many fair-trade items, first-class mail, and books. There is a certain appeal to customers in knowing that the same price for a product is charged everywhere. However, such a pricing policy masks the differences in costs of distributing to different customers. Such costs must be averaged.

4. Freight Equalization Pricing

The practical concerns of competition have an impact on pricing strategy. If two firms have equal efficiency in producing and selling, which results in the same prod­uct cost at the factory locations, then competitive pricing is a matter of transportation costs. If the markets are not equidistant from each factory location, the firm farthest from the marketplace may wish to absorb enough of the freight charges to meet the price competition. This practice is referred to as freight equalization and results in different net returns for the firm engaging in it. Transportation as well as production costs across a number of producing locations are averaged.