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2007ЛогистикаЧасть2.doc
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1. Order preparation.

Order preparation refers to the activities of gathering the information needed about the products and services desired and formally requesting the products to be pur­chased. It may involve determining an appropriate vendor, filling out an order form, determining stock availability, communicating order information by telephone to a sales clerk, or making selections from a Web site menu. This activity has benefited greatly from electronic technology.

  1. Order transmittal.

After order preparation, transmitting the order information is the next sequential activity of the order-processing cycle. It involves transferring the order request from its point of origin to the place where the order entry can be handled. Order transmis­sion is accomplished in two fundamental ways: manually and electronically. Manual transmission can include the mailing of orders or the physical carrying of orders by the sales staff to the point of order entry.

Electronic transmission of orders is now very popular with the wide use of toll-free telephone numbers, data phones, Web sites on the Internet, facsimile machines, and satellite communications. This almost instantaneous transfer of order information, with its high degree of reliability and accuracy, increasing security, and ever decreasing cost, has nearly replaced manual order transmittal methods.

The time required to move order information in the order processing system can vary significantly, depending on the methods chosen. Sales personnel collection and drop-off of orders and mail transmission are perhaps the slowest methods. Electronic information transfer in its various forms, such as telephoning, electronic data inter­change, and satellite communication, is the fastest. Speed, reliability, and accuracy are performance characteristics that should be balanced against the cost of any equipment and its operation. Determining the effects of performance on revenue remains the challenge here.

3. Order entry.

Order entry refers to many tasks that take place prior to the actual filling of an order. These include (1) checking the accuracy of the order information, such as item description and number, quantity, and price; (2) checking the availability of the requested items; (3) preparing back-order or cancellation documentation, if necessary; (4) checking the customer's credit status; (5) transcribing the order information as nec­essary; and (6) billing. These tasks are necessary because order request information is not always in the form needed for further processing, it may not be represented accurately, or additional preparation work may be needed before the order can be released for filling. Order entry may be accomplished by manually completing these tasks, or the steps may be fully automated.

Order entry has benefited greatly from technological improvements. Bar codes, optical scanners, and computers have substantially increased the productivity of this activity. Bar coding and scanning are especially important for entering order infor­mation accurately, quickly, and at low cost. In comparison with computer keyboard data entry, bar code scanning offers significant improvement. This likely explains the growing popularity of bar coding throughout retailing, manufac­turing, and service industries.