
- •Broadcast yourself
- •Contents
- •Общие указания
- •Unit 1 Newspapers
- •1) Boy found safe in New York.
- •2) Boy finds safe in New York.
- •Unit 2 Radio
- •Unit 3 Magazines
- •Unit 4 Television
- •Tv Guide
- •Unit 5 Film
- •Director doer festival maker career speaker industry star
- •Video appendix how to lose a guy in 10 days Part 1
- •Lana Michelle Ben Part II
- •Part III
- •Part IV
- •I hate valentine’s day Part 1
- •Is it possible to be a good actor and good director at the same time? Can you give any examples of such double-success?
- •Nia Vardalos
- •John Corbett
- •Part II
- •What is Spanish tapas? What does it take to run a successful tapas bar?
- •In a group of 3 or 4 work out your own promotion project for a new tapas bar. Be ready to present it in class.
- •Hard times
- •What is the role of pr in crisis management?
- •Pr techniques
- •Is masked press-release the matter of cheating or professional work of a pr specialist? references:
Unit 2 Radio
Task 1. Translate the vocabulary, give definitions, think of a context where you can use it.
Regulated/deregulated Government controls and restrictions Global news Documentary Youth-oriented / adult-oriented Easy-listening Current affairs Radio commissioning brief Key audience Peer-to-peer tone To trail ahead Dry version Podcust Viral marketing Format Package Content Guidelines Cues Digital media Broadcast Deadline for proposals Preview
Radio verbs To brief To liaise To update To receive news To go on air To distribute To comment News list Debriefing |
Radio nouns Running order Shortlist Breaking news Packages Lead stories Editorial Feedback
Radio people Stringer Editor Deputy editor Reporter Researcher Producer Journalist Presenter Guest Studio manager Booked speaker Research Breaking news Eyewitness report (account) Interviewees/ers
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Phrasal verbs coming up, go over, lined up, moving on, run out of, wind up, turn up, tune in make up, get away with, set aside, do without, figure out
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Task 2. Think of a word that matches the definition below, the first letter is given:
a person present at an event who can describe what happened – e…………..
a freelance journalist – s…………………..
sequence of stories in a radio show – r……….o………
stories to be included in the radio programme n…………..l………..
a person present at an event who can describe what happened – e…………..
detailed discussion about the work that has been done d…………………….
to exchange information with people l…………
length and structure f…………
to promote with a preview t…………a……..
information in response to an inquiry – f……………….
Task 3. Match the verb and the particle to make a phrasal verb, make up 10 sentences to illustrate some:
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Task 4. Make up collocations, more than one option is possible:
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Task 5. Match the following radio vocabulary items with their definitions
call sign |
- the numbers on the dial identify the length of energy wave transmitting the program signal |
frequency |
information solicited by survey companies indicating to the advertisers the size of the audience for a particular program, including news broadcasts |
network |
- the letters assigned to identify the radio or television station (CHUM, CFTR, CBLT) |
affiliate |
a local station owned by the parent company, or an independent station, both subscribing to some network programming and producing their own local content |
cable |
a chain of many stations owned and operated by a parent company (CTV) or government agency (CBC) |
anchor |
much like a telephone company, cables link customers to programming rather than using the airwaves |
correspondent |
- the person who provides the studio focus for the news but calls upon others for weather, sports, local and on-the-scene reports |
clip/footage |
- a news writer/reporter, based in another area or country, who gives regular reports on a developing story |
insert |
- transmission tape inserted into the studio broadcast to add immediacy and scope to the news presentation |
ratings |
- a segment produced outside the studio or a satellite |
Task 6. Fill in the gaps with the words from the box.
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call sign frequency network affiliate cable
anchor correspondent clip/footage insert ratings
Radio waves are identified by their frequencies, expressed in kilohertz (kHz), i.e., thousands of cycles per second, in megahertz (MHz), i.e., millions of cycles per second, or in gigahertz, i.e., billions of cycles per seconds.
All radio call signs begin with a single-digit number indicating the state or territory, followed by two or three letters.
Task 7. Listen to three radio stations you like for several days and fill in the Radio News Information Chart below. Be ready to report back the results of your research in class.
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Station #1 |
Station #2 |
Station #3 |
Call letters, AM/FM |
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Age and occupation of target audience |
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What is the lead story? Details? |
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Other stories |
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On-the-scene reports? Why were they used? |
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How long was spent on: (in minutes) 1.international 2. national 3. local 4. sports 5. weather 6.commercials |
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Products advertised |
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Total length of news broadcast, including commercials |
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Tone of broadcaster |
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Task 8. Prepare the project of your own radio station. To do this consider the following questions:
What will your call letters be? * (remember - the first letter must be: "W" abc for east and "K" abc for west)
What is your logo/slogan? Ex- "WFVR - The Fever" "More music less commercials" etc.
What will your station format be? (Rock, Rap, News/Talk, etc.)
Who is your primary target audience? - Demographics and Psychographics (Be specific!)
Your secondary target audience?
What is your positioning statement? (Who is your competition and what do you have that they don't?)
What are the program elements on your station? (Types of shows and the air times) Ex- 6am-9am "Drive time" show w/morning team - traffic reports -weather etc.
What is your promotion plan? How will you let the area know that your station is coming on the air and get them to tune in?
Will you have a website as well? If so, what will be available on this website?
Task 9. Consult English grammar reference book to revise the material on Ifinitive and Gerund. Make the right choice: “to” or without “to”.
I want you (to go/go) there.
Please let me (to go/go) by myself.
I must (to go/go) there.
I didn’t see you (to come in/ come in).
Can you (help/ to help) me?
Why not (take/ to take) a holiday for a few days?
I’d rather not (take/ to take) an exam in English?
Ann made me (to play/ play) hide- and- seek with me.
You’d better (to hurry/ hurry).
Let him (call/to call) him.
Task 10. Answer the questions using Infinitive.
1. Tom is ill. He has caught a cold. What does his mother want him to do? (to go to bed, to take medicine, to drink a lot of juice)
2. Sasha comes home after school. What do you think his mother expects him to do? (To take the dog for a walk, to feed the cat, to do the homework, to set the table for dinner)
Task 11. Compose sentences making the PROVERBS.
It, late, to, learn, never, too, is.
It, too, never, is, late, mend, to.
Ве, speak, swift, to, hear, slow, to.
It, to, do, well, well, to, is, say, better, then.
It, easy, to, holds, fight, swim, when, head, is, up, another, your.
It, оnе, to, thing, is, and, оnе, another, to, flourish.
То, stone, one, kill, birds, with, two.
Task 12. Consult English grammar reference book to revise the material on Complex Object. Insert “to” where it is necessary.
It is not an easy thing ... learn a foreign language. We have ... practise very hard and try ... learn as many words as possible. We can't ... speak any language without words. What do you ... think is the best way ... memorize new words? First of all, you should ... repeat the words you've learnt as often as possible. Secondly, you ought ... listen to the material you are learning, because words are not always pronounced according to the rules of reading. And finally, it's a good idea ... study words before you go to bed.
Task 13. Finish the questions and answer them. You may use the table below.
Did you hear ….?
Do you often see….?
Do your parents like… ?
Do you want…..?
Why doesn’t the doctor make…..?
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I
We
You
They
hear
see
watch
make
let
him
her
us
them
me
do it
doing it
want
wish
like
expect
would like
to do it