Hard times

Pre-viewing tasks

Task1. Read the title and answer the question “What kind of information do you expect from this video? What is going to be the core topic for discussion?”

Task2. Match the following vocabulary items with their definitions.

bank bag	the person to decide on new policies
policy maker	when someone stops employing someone, sometimes temporarily, because there is no money to pay them or because there is no work for them
tough	money
burning slash	difficult to do or to deal with
issues management	a period when the economy of a country is not successful and conditions for business are bad
recessionary time	of the present time
cost effective	handling problems
low cost	belonging to a group of similar and related organizations, such as businesses, usually owned or operated by the same person or organization
lay off	good value for the amount of money paid
sister agency	stinging wound
current (environment)	cheap

Task 3. Answer the question

What is the role of pr in crisis management?

While viewing task

Task 4. Fill in the table below while watching

Your ideas of PR role in anticrisis management	The opinions presented in the podcast

After-viewing task

Task 5. Discuss your ideas and those presented in the podcast with the groupmates open class

Pr techniques

Pre-viewing tasks

Task 1. Explaining the meaning of the vocabulary items above and copy them down in your personal vocabulary book

Consumer-driven Alert Figure out

Abusing Stumble To put on line

Task 2. Try to find the Russian equivalents for them.

Task 3. Discuss the following questions with your partner and be ready to report back to class the results of your discussion

• What is press-release to your mind?

• How was this notion defined by your PR lecturers?

While-viewing tasks

Task 4. While watching, extract the answers to the following questions

• What PR channels have been mentioned by the lecturer in the video?

• What is the definition of “press-release” that the lecturer offers in the video?

After-viewing tasks

Task 5. Take part in the open class discussion on the following question. Be ready to present your pros and cons for the masked press-release.

Is masked press-release the matter of cheating or professional work of a pr specialist? references:

1. Ceramella N., Lee E. Cambridge English for the media / N.Ceramella, E. Lee. – Cambridge university press 2009. – 112 p.

2. Macmillan education [Electronic resource]. – Electronic data. – Cop. 2011. – Access mode: http://www.macmillaneducation.com/. – Title from a display.

3. Onestopenglish [Electronic resource]. – Electronic data. – Cop. 2011. – Access mode: http://www.onestopenglish.com/. – Title from a display.

4. Busy teacher [Electronic resource]. – Electronic data. – Cop. 2011. – Access mode: http://www.busyteacher.org/. – Title from a display.

5. Wikipedia [Electronic resource]. – Electronic data. – Cop. 2011. – Access mode: http://www.wikipedia.org/. – Title from a display.

6. You tube [Electronic resource]. – Electronic data. – Cop. 2011. – Access mode: http://www.youtube.com/. – Title from a display.

7. Public relations institution of Australia [Electronic resource]. – Electronic data. – Cop. 2011. – Access mode: http://www.pria.com/. – Title from a display.

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