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21. The price elasticity of supply

The price elasticity of supply is defined as a numerical measure of the responsiveness of the quantity supplied of product to a change in price of product alone.

When there is a relatively inelastic supply for the good the coefficient is low; when supply is highly elastic, the coefficient is high.

Supply is normally more elastic in the long run than in the short run for produced goods. As spare capacity and more capital equipment can be utilised the supply can be increased, whereas in the short run only labor can be increased. Of course goods that have no labor component and a re not produced cannot be expanded. Such goods are said to be "fixed" in supply and do not respond to price changes. The quantity of goods supplied can, in the short term, be different from the amount produced, as manufacturers will have stocks which they can build up or run down.

The determinants of the price elasticity of supply are:

  • the existence of the naturally occurring raw materials needed for production;

  • the length of the production process;

  • the production spare capacity (the more spare capacity there is in an industry the easier it should be to increase output if the price goes up);

  • the time period and the factor immobility (the ease of resources to move into the industry);

  • the storage capacity of the merchants (if they have more goods in stock they will be able to respond to a change in price more quickly).

22. Market adaptation to Demand and Supply changes in long-run and in short-run

• Short run- s - a period during which a partial adaptation of producers and consumers to price changes and demand and supply become more elastic. Production capacity remains unchanged, but producers can increase output by more intensive use. Consumers can find substitutes for certain products or restrict consumption. Demand and supply become more elastic (curve DS, SS). • long run - l - a period sufficient for complete adaptation and buyers and sellers to price changes. During this period, producers can expand production capacity. Consumers can change the tastes and preferences. Demand and supply are highly elastic (curve DL, SL). Adaptations to changes in the market supply illustrated in Fig. 3.4.The initial equilibrium is established at the point , equilibrium price ,. When supply decreasing for short-term point of equilibrium gradually moves along the demand curve to до . Since the curve is very short fast, inelastic demand, price increases sharply with до ,before, and the volume of demand decreased slightly from before до .. The sharp increase in prices encourages consumers to replace the expensive goods cheaper. In course of time buyers are changing their tastes are more substitutes. Long-term demand curve is пологішою and demand - more flexible. The equilibrium shifts to point along the curve supply . The price is reduced from to до ,, and the volume of demand is significantly reduced to. .

Adaptations to changes in market demand illustrated in Fig. 3.5.The initial equilibrium is established at the point of intersection of demand and supply curves ,, a significant slope which demonstrates its inelastic in the short term. Suppose that household income increased, the demand curve shifts to the right into position ..Equilibrium point moves along a short curve to the supply, до the price quickly rises to ,, and the volume of offerings increases slightly - to ,, because producers can increase production only due to its intensification. Gradually, manufacturers are increasing capacity and supply curve in the long run is пологішою. Equilibrium point ,moves along to the new demand curve equilibrium price falls to , and equilibrium output increases to . Thus, as in the previous case, in the short run primarily tracked response rates, which indicates a significant increase in producers that increase production profitable. Overall analysis of market adjustment to changes in supply and demand shows that in the short run, these changes most responsive price in the long run - production volumes, and the elasticity of demand and supply at a price in the long run is much higher than in the short

23. Three parts and three assumptions of consumer behavior theory.

Consumer behavior is best understood in 3 steps.

  1. To examine consumer preferences (to describe how people might prefer one good to another)

  2. To account the fact that consumers face budget constraints (they have limited incomes that restrict the quantities of goods they can buy)

  3. To determine consumer choices (to put consumer preferences and budget constraints together).

In other words, given their preferences and limited incomes, what combinations of goods will consumer buy to maximize their satisfaction?

The theory of begins with three basic assumptions regarding people’s preferences for one market basket (just a collection of one or more commodities) versus another:

  1. Preferences are complete (it means that consumer can compare and rank all market baskets, ignoring costs in this case).

  2. Preferences are transitive (it means that if consumer prefer market basket A to market basket B, and prefer B to C, then the consumer also prefers A to C. This assumption ensures that the consumer preferences are rational).

  3. All goods are “good” (i.e. desirable), so that leaving cost aside, consumers always more of any good to less. (It simplifies graphical analysis, despite of the fact that some goods are not desirable for consumer).

There are two approaches that may be used to explain an individual’s choice: cardinal and ordinal. A cardinal concept believes that individual preferences can be easily quantified or measured in terms of basic unit with the help of “utils”. By contrast, ordinal theory ranks market baskets in the order of most preferred to least preferred. Whereas this two approaches are different in the question of utility ranking they are compatible.

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