Билет 25

1. Material resources is material in the product, as well as the equipment used to produce it.

2. Financial resources - are funds that are used by the organization to fulfill its obligations to various creditors.

3. The external environment, including the economy, consumer markets, technology, politics, and cultural factors, changes very quickly.

4. An organization that does not adapt to (adapt to) the external environment, can not survive.

5. There are three main levels of management top management, middle management n the management of the first link.

Рынок состоит из людей с их потребностями, способностью покупать и желанием и способностью продавать.

Комплекс маркетинга это сочетание продукции, ее цены, средств распределения продукции и ее продвижения.

Основные виды продвижения продукции включает рекламирование и широкое оповещение.

Составляющая распределения включает не только перевозку и хранение, но также выбор посредников.

Развитие рыночной стратегии включает отбор и анализ целевого рынка, а также создание и поддержание элементов маркетинга, которые будут удовлетворять этот рынок.

The market consists of people with their needs, the ability to buy and the desire and ability to sell.Marketing mix is a combination of products, their prices, means of production and distribution of its promotion.The main types of product promotion includes advertising and publicizing.The component distribution includes not only transportation and storage, but also a choice of mediators.The development of market strategy includes sampling and analysis of the target market, as well as the creation and maintenance of marketing elements that will satisfy this market..