- •Corporate culture the business: intermediate
- •About Business – Work culture and placements - 1.1
- •Vocabulary – Work organization and responsibility - 1.2
- •Speaking – Meetings – one-to-one - 1.4
- •Writing – a placement report - 1.5
- •Case Study – Counselling - 1.6
- •Customer support
- •2.1 About Business – Call centres - 2.1
- •2.2 Vocabulary – Customer service and telephoning - 2.2
- •2.4 Speaking – Dealing with problems by telephone - 2.4
- •2.5 Writing – Formal and informal correspondence - 2.5
- •2.6 Case Study – Cybertartan Software - 2.6
- •3. Products and packaging
- •3.1 About Business – Packaging - 3.1
- •3.2 Vocabulary – Specifications and features - 3.2
- •3.4 Speaking – Presentations – structure - 3.4
- •3.5 Writing – a product description - 3.5
- •3.6 Case Study – Big Jack’s Pizza - 3.6
- •4. Careers
- •4.1 About Business – Career choices - 4.1
- •4.2 Vocabulary – Careers, personal skills and qualities - 4.2
- •4.4 Speaking – Job interviews - 4.4
- •4.5 Writing – a cv - 4.5
- •4.6 Case Study – Gap years and career breaks - 4.6
- •5. Making deals
- •5.1 About Business – e-tailing - 5.1
- •5.2 Vocabulary – Negotiating and e-tailing - 5.2
- •5.4 Speaking – Negotiations – bargaining - 5.4
- •5.5 Writing – a proposal - 5.5
- •6. Company and community
- •6.1 About Business – Corporate social responsibly - 6.1
- •6.2 Vocabulary – Meetings, ethical behavior and social performance - 6.2
- •6.4 Speaking – Meetings-teamwork - 6.4
- •6.5 Writing – Reports and minutes - 6.5
- •6.6 Case Study – Phoenix - 6.6
- •7. Mergers and acquisitions
- •7.1 About business – Risks and opportunities in m&a - 7.1
- •7.2 Vocabulary – Business performance - 7.2
- •7.4 Speaking – Presentations – visuals - 7.4
- •7.5 Writing – Presentation slides - 7.5
- •7.6 Case Study – Calisto - 7.6
- •8. International trade
- •8.1 About Business – Export sales and payment - 8.1
- •8.2 Vocabulary – International deals and payments - 8.2
- •8.4 Speaking – Negotiations – diplomacy - 8.4
- •8.5 Writing – Requests and reminders - 8.5
- •8.6 Case Study – Jeddah Royal Beach Resort - 8.6
3.5 Writing – a product description - 3.5
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characteristics and advantages of a particular product |
характеристики и соответствующие выгоды (использования продукта) |
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the ability of a product to be used with another one, especially when they are made by different companies compatible is a product which can be combined and used with other products |
совместимость / совместимый |
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easy to obtain or use |
доступный |
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a set of equipment, which consists of several components |
комплект |
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a computer program that can show and calculate financial information |
электронная таблица |
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to be easy to see, because of being different from others |
выделяться |
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the natural power that makes a machine able to do something |
возможность |
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an interface of computer program which you can understand basing on your intuition |
интуитивно-понятный интерфейс |
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a promise to refund customer without asking for their reasons for dissatisfaction |
гарантия возврата денег без расспросов |
3.6 Case Study – Big Jack’s Pizza - 3.6
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a feature of a product that makes it different from other similar products, and therefore more attractive to people who might buy it |
уникальное торговое предложение |
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the possibility that something very bad will happen |
наибольшая угроза для компании |
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the food that your eat in the restaurant and food that you take with you |
обедать в ресторане, брать еду с собой |
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to do something in order to protect your part of the market |
защищать свою долю рынка |
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to need very much |
очень сильно нуждаться |
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to be directly relating to the subject or problem which is discussed |
Быть уместным |
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a type of cuisine which combines elements of various culinary traditions |
кухня фьюжн - соединение кулинарных традиций востока и запада |
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influence which is assessed or predicted |
примерное влияние |
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to introduce changes |
осуществлять изменения |
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a special offer which allows customers to get one item of a product free of charge after they have already bought something |
«покупаешь один - второй бесплатно» |