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2.6 Case Study – Cybertartan Software - 2.6

  1. to annoy

to make someone feel angry, unhappy, or nervous about something

раздражать

  1. to claim to do smth

to ask someone to do something insistently

требовать что-то сделать

  1. hidden costs

costs that were not shown to anyone

скрытые затраты

  1. planned obsolescence

when a product is made so that it will soon be replaced by something more fashionable or more technically advanced. This is done so that people will want to buy new things more often.

запланированное устаревание продукта

  1. to respect deadlines

to finish your work when you were asked to, to follow this rule

уважать сроки / подчиняться срокам

  1. staff turnover

the rate which shows how many people leave an organization and are replaced by others

текучка кадров

  1. to come up with proposals

to think of an idea, answer and to share it with somebody

выдвигать предложения

  1. to share desks

to work at the same desk with somebody else

разделять рабочие столы

  1. inflexible shift system

an impossible to change system according to which employees work for a particular period of time during the day or night, and are then replaced by others, so that there are always people working

негибкая система работы по сменам

  1. urgent

very important and needing to be dealt with immediately

срочный

3. Products and packaging

3.1 About Business – Packaging - 3.1

  1. consumer-validated

approved to be good by the consumer

ратифицирован/утвержден покупателем

  1. wrap rage

a strong feeling of uncontrollable anger which a consumer experiences when he/she cannot open packaging of a product

гнев, порожденный неспособностью открыть упаковку продукта

  1. intense frustration

the very strong feeling of being annoyed, upset, or impatient, because you cannot control or change a situation

сильное чувство безыcходности

  1. irritation

the feeling of being annoyed about something, especially something that happens repeatedly or for a long time

раздражение

  1. injury

a wound or damage to part of your body caused by an accident or attack

телесное повреждение

  1. to open with scissors

to open something using a tool for cutting paper, cloth etc

открывать с помощью ножниц

  1. the most common triggers

things that usually cause a serious problem very quickly

наиболее частый инициирующий фактор

  1. ring-pull can

a metal container in which food or drink is preserved without air with the ring on the top which you pull to open it

банка с отрывным кольцом

  1. to remove price tags

to get rid of a piece of paper with a price on it that is attached to a product

убирать ценники

  1. in-shop shrinkage

The reduction in stock, because people steal products from the shop

Сокращение запаса из-за краж продукта

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