Добавил:
Upload Опубликованный материал нарушает ваши авторские права? Сообщите нам.
Вуз: Предмет: Файл:
Interm definitions + translation.doc
Скачиваний:
0
Добавлен:
01.05.2025
Размер:
499.71 Кб
Скачать

7.5 Writing – Presentation slides - 7.5

  1. different fonts

A set of letters of a different size and style, used for printing books, newspapers etc or on a computer screen

Разные шрифты

  1. italics

A type of printed letters that lean to the right, often used to emphasize particular words

Курсив

  1. bullet points

The main points in your speech or presentation

Ключевые моменты

  1. footnote

A note at the bottom of the page in a book, which gives more information about something

Сноска

  1. background

The area that is behind the main thing that you are looking at, especially in a picture

Фон

  1. bold text

Printed in letters that are darker and thicker than ordinary printed letters

Жирный текст

  1. individual points

Separate points, which are highlighted in a presentation or speech

Отдельные пункты

  1. guidelines for

Rules or instructions about the best way to do something

Руководство для

  1. keywords and phrases

The main words and word-combinations that you use in your presentation

Ключевые слова и выражения

  1. per line / per minute / per paragraph

A preposition used to say how many e.g. Words is there for one line /words said in one minute /sentences written in one paragraph

На одну линию / в одну минуту / за параграф

7.6 Case Study – Calisto - 7.6

  1. cost of sales

the amount of money a producer spends on manufacturing a product

производственные затраты

  1. total operating expenses

expenditure that a business incurs as a result of performing its normal business operations

общая величина операционных расходов

  1. EBIT – Earnings Before Interest and Taxes

a profit before the amount of tax and interest has been taken away

прибыль до уплаты налогов и процентов

  1. to confirm with figures

to say that something is definitely true by introducing relevant figures

подтверждать цифрами

  1. a newcomer

someone who has only recently arrived somewhere or only recently started a particular activity

новичок

  1. former market leader

a company which was a market leader earlier, but is already not

Бывший лидер рынка

  1. under charismatic leadership of

working under a person, who has a natural ability to attract and interest other people and make them admire him/her

под руководством харизматичного / обоятельного и сильного характером руководителем

  1. to capture market share

to get control over a market share

захватить долю рынка

  1. to consider an alliance

to think about an arrangement between two or more companies to work together to try to change or achieve something

рассмотреть объединение

  1. to ensure survival

to make certain that something will continue to live or exist

обеспечить выживание

Соседние файлы в предмете [НЕСОРТИРОВАННОЕ]