- •Acknowledgement
- •1.0 Executive summary
- •Intorudoction
- •2.0 Company Description
- •2.1 Objectives
- •2.2 Keys to Success
- •2.3 Mission
- •2.4 Risks
- •2.5 Company Summary
- •2.6 Company Ownership
- •2.6.1 Start-up Summary
- •2.6.2 Company Locations and Facilities
- •3.0 Industry Analysis
- •3.1 The internet cafe industry
- •Industry size
- •Industry growth rate
- •Industry trend
- •Industry long term prospects
- •4.0 Market Analysis
- •4.1 Target market
- •.1 Competitors
- •4.2.2 Competitiveness
- •4.3 Market Trends
- •4.3.1 Market Needs
- •4.4 Market Segmentation
- •5.0 Services
- •5.1 Future Services
- •Management Team
- •7.0 Location
- •8.1 Pricing Strategy
- •8.2 Promotion Strategy
- •8.3 Sales Strategy
- •8.4 Distribution strategy
- •8.5 Sales Forecast
- •9.0 Strategy and Implementation Summary
- •9.1 Strategy Pyramid
- •9.1.1 Attract Power Internet Users
- •9.1.2 Social Hub
- •9.1.3 Attract Novice Internet Users
- •9.2 Swot Analysis
- •9.2.1 Weaknesses
- •9.2.2 Opportunities
- •9.2.3 Threats
- •9.2.4 Strengths
- •10.0 Conclusion
10.0 Conclusion
Skyworld unlike a typical cafe, will provide a unique forum for communication and entertainment through the medium of the Internet. Skyworld is the answer to an increasing demand. The public wants: (1) access to the methods of communication and volumes of information now available on the Internet, and (2) access at a cost they can afford and in such a way that they aren't socially, economically, or politically isolated. Skyworld’s goal is to provide the community with a social, educational, entertaining, atmosphere for worldwide communication.
Skyworld will be incorporated as an LLC corporation. This will shield the owner Ahmed Usman, and the three outside investors, Fatima, Usman, Anas, Gilbert, and Gonia from issues of personal liability and double taxation. The investors will be treated as shareholders and therefore will not be liable for more than their individual personal investment of N12,000 each.
The financing, in addition to the capital contributions from the owner, shareholders and the Birninyero State Economic Development Fund, will allow Skyworld to successfully open and maintain operations through year one. The large initial capital investment will allow Skyworld to provide its customers with a full featured Internet cafe. A unique, upscale, and innovative environment is required to provide the customers with an atmosphere that will spawn socialization. Successful operation in year one will provide Skyworld with a customer base that will allow it to be self sufficient in year two.
References:
JavaNet Internet Café retrieved from on 17th October 2009. Referenced, not plagiarism http://www.bplans.com/internet_cafe_business_plan/appendix_fc.cfm
Internet café industry analysis retrieved from on 30th October 2009. Referenced, not plagiarism http://www.sulit.com.ph/index.php/classifieds+directory/q/internet+cafe+industry+analysis+report.
Internet Cafe industry retrieved from on 1st November 2009. Posted by: Ramon Thomas on March 6th, 2007. Referenced, not plagiarism .http://netucation.co.za/research/internet-cafe/.
E-commerce and Internet industry in Nigeria retrieved from on 1st November 2009. Referenced not plagiarism. http://www.ecommercejournal.com/articles/13989 e_ commerce _and_internet_industry_in_nigeria?drgn=1
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