May 23, 2013 SKYWORLD BUSINESS PLAN

Acknowledgement

The writing and processing of Warrior Zone business plan was a group effort involving ideas and support from our loved ones and colleagues. To each person, we offer our sincere thanks to our profound gratitude. Our group members also contributed useful information through the success and help in any problem in the preparation of business plan. We are great full to our worthy and devoted teacher Mr.Zahir Osman for providing us the Opportunity of doing business plan. We are also thankful to all other Teachers in the Campus as the knowledge imparted by them.

In everything we do, there are sure obstacles to meet. In this business plan, most of the obstacles or we should say, problems, we faced a lot of other pressure external business factors. This burdened us a lot during the process. However, we got through all those problems and obstacles eventually.

Although we faced some obstacles in getting information but in the middle stage we came with a very useful ideas and this courage brought us in success. We offer our thanks to all the colleagues who had encounter problems and sacrificed their energy and time in achieving this business plan. Last but not least, a special note of appreciations goes again to all who help in or drop by to seek and solve the problems and doing a great job in making this business plan. We are deeply indebted to all of them for their steadfast assistance throughout this business plan.

THANK YOU.

Table of contents:

• Executive summary………………………………………….………………………………….....3

• Introduction………………………………………………….…………………………………….5

• Company Description……………………………………….…………………………………….6

• Objective………………………………….……….…………………………….……….6

• Key of success……………………………………………………………………….…..6

• Company summary……………………………….……………………………….……..7

• Company location & facilities…………………………………………………………..11

• Industry Analysis…………………………………………………………………………………12

• The internet cafe industry.................................................................................................12

• Industry size......................................................................................................................12

• Industry growth rate..........................................................................................................13

• Market Analysis……………………………………………….………………………………….16

• Target market…………………………………………….……………………………...17

• Market trends……………………………………………………………………………18

• Competitors…………………………………………………...………………………...18

• Services………………………………………………………………….………………………..20

• Future Services.................................................................................................................20

• Management Team.........................................................................................................................20

• Location...……………………………………………………………….……..….……………...21

• Process to identify the location……………….……………….………………………..22

• Traffic pattern in that location…………..…………………….…....…………………..22

• Competition in that location……………………………………….…………………...22

• Marketing Strategy........................................................................................................................22

• Pricing Strategy...............................................................................................................23

• Promotion Strategy..........................................................................................................23

• Distribution strategy........................................................................................................24

• Sales Forecast..................................................................................................................25

• Strategy and Implementation Summary........................................................................................29

• Attract Power Internet Users...........................................................................................29

• Attract Novice Internet Users ........................................................................................30

• SWOT Analysis..............................................................................................................30

• Weaknesses.....................................................................................................................31

• Strengths.........................................................................................................................32

• Conclusion.....................................................................................................................................33

• References.....................................................................................................................................34