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Text 2 Entrepreneurs

a). Read the text and say if the headline is informative enough.

b). Find the definition of an entrepreneur.

c). Translate the text and put down the words to characterize entrepreneurs.

d). Do you agree that skillful, energetic, and imaginative enterprisers are the most valuable of all our productive resources?

In order for production to take place, somebody must decide what products are to be produced. Someone must take the initiative in bringing men, machines, and materials together; assign jobs; and organize and direct the operations. The important function of initiating and organizing production is called enterprise, and people who perform this function are called entrepreneurs, or enterprisers.

Skillful, energetic, and imaginative enterprisers are the most valuable of all our productive resources. Without them, resources and labor only represent unrealized possibilities. The more enterprisers there are, and the easier it is for them to assemble effective combinations of workers and equipment, the more rapidly productivity rises. In an economic system like America’s, enterprisers organize firms to carry out their plans. The easier it is to set up and operate a business firm, the more effectively enterprisers can mobilize resources and apply them to production.

Exercises

1. Find the English equivalents in the text:

производить продукцию, брать на себя инициативу, поручать работу, управлять операциями, организация производства, предпринимательство, опытный предприниматель, производственные ресурсы, нереализованные возможности, производительность, осуществлять планы, управлять торговой фирмой, мобилизовать ресурсы.

2. Match the words from list A with their synonyms from list B:

A. to occur, products, to assemble, job, to organize, to direct, entrepreneur, skilful, valuable, possibility, to carry out, to set up, to apply, to produce.

B. to manage, to arrange, labor, to integrate, goods, to take place, to manufacture, to use, enterpriser, qualified, significant, to fulfill, opportunity, to establish.

3. Give derivatives of the following words and translate them:

to decide, to effect, to operate, enterprise, energy, to imagine, to combine, to equip, economy.

4. Find the possible translations of the words in the dictionary:

direct, operate, resources, combination, productivity.

5. Write definitions for the following notions:

to take the initiative, to direct the operations, to organize production, entrepreneur, productive resources, unrealized possibilities, to carry out the plans, to operate a firm, to mobilize resources.

6. Answer the questions:

1. What is enterprise?

2. Who do we call enterprisers or entrepreneurs?

3. What functions do entrepreneurs carry out in production?

4. What features must a good enterpriser possess?

7. Render into English:

Предпринимательство – важная функция организации производства. Опытный предприниматель реализует все возможности предприятия. Он мобилизует все ресурсы и добивается повышения производительности труда.