
- •1. An introduction to business writting
- •What are the purposes for writing business letters?
- •What strategies can be used to achieve your purpose?
- •Why is it important to analyze the audience you are writing to?
- •What categories of audience do you know? Can you characterize them?
- •2. Business letter layout
- •2.5 What does the letterhead consist of? What types of companies can you come across in the letterhead? How you should write dates?
- •2.6 What courtesy titles do you know? What other titles can you use to address a person you are writing to?
- •2.7 What are the ways of addressing a letter? (when you know only a department, the company etc.)
- •2.8 What do we need references for? Is attention line optional or compulsory?
- •2.9 What is salutation followed by? When can we use the phrase “To Whom It May Concern”?
- •2.10 What is the role of the subject line in a business letter?
- •2.11 What are the paragraphs of a business letter? What does each of them serve for?
- •What does a signature block include? What does p.P. Stand for?
- •What are the last two components of a business letter? What do the abbreviations cc: and bc: stand for?
- •What are the formats of business letters? What are the differences between them?
- •Content and style in business correspondence.
- •Why do executives prefer written documents to other forms of communication?
- •10. Keep your sentence average length low
- •11. Use simple words rather than complex ones
- •12. Order and sequence
- •13. Use active verbs rather than passive verbs
- •14. Prepositions
- •What are the format guidelines?
- •What are the types of memos? Can you characterize them?
- •5. Sales letter
- •What’s a sales letter and what’s its job?
- •Is any other support literature needed and what is it needed for?
- •What should a sales letter be in order to sell?
- •What is people’s motivation to buy based on and what does it mean for writing a sales letter?
- •How do you understand “buying resistance”?
- •Could you name seven universal motivations?
- •What are the steps in sales letter writing?
- •Why is it important to catch your reader’s attention from the very beginning?
- •What’s the first thing your reader will look at?
- •Can you give any examples of headlines? Why are these headlines proven to get your reader’s attention?
- •Can you describe “problem-agitate technique”?
- •What do you do after identifying the problem?
- •What examples of credentials can you provide?
- •What should you point out in your sales letter: benefits or features of your product or service?
- •What besides benefits could be considered as powerful selling tools?
- •What do the best offers comprise?
- •What extra incentive can you give in your sales letter?
- •There is one more most read element in sales letters. What’s it?
- •What are the parts of a sales letter? Can you characterize them?
- •6. Resume
- •6.2. What’re the two basic resume designs and what’s the choice of your resume design based on?
- •6.8 What information do you present in the body of a resume and how is it arranged?
- •6.9 What information should you provide under the “work experience” title?
- •6.10 What should you do if you can’t keep all the details about your experience and education at one page?
- •6.11 What follows the experience section?
- •6.12 What do you write in the conclusion?
- •6.13 Why do we need letters of recommendation?
- •6.14 What are the way of presenting a letter of recommendation? Which way is better? Why?
- •7. Cover letter.
- •7.6 Characterize the body of the Cover Letter and the two approaches which can be used here.
- •7.11 What shouldn’t you say explaining why you left the previous positions?
- •7.12 How to explain why you are applying for the position?
- •8. Inquiry
- •What is usually asked for in the body of an inquiry?
- •9. Replies to inquiries.
- •9.1 What are the general rules for writing a reply to an inquiry?
- •9.2 What should you do if you received an inquiry erroneously?
- •9.3 What are the parts of a reply? (3)
- •10. Quotations
- •10.4 What should be mentioned in a quotation?
- •10.5 Are the prices quoted always legally binding?
- •10.6 What types of discounts do you know?
- •10.7 What main Incoterms do you know?
- •10.8 What are the two ways of quoting terms?
- •11. Offers
- •11.1 Types of offers.
- •11.2 Parts of offers.
- •12. Counter-Proposals
- •13.Orders
- •The reasons for refusing an order:
- •14. Complaints
- •14.1 What is a complaint, its objective and scope?
- •14.2 The essential rule in writing complaints
- •14.4 What may complaints arise from?
- •14.5 What are the parts of complaints? Characterize them.
- •15. Adjustments
- •15.1 The objective of an adjustment
- •15.2 The rules for writing adjustments
- •15.3. The parts of adjustments
- •15.4 The ways of correcting mistakes which have been made?
- •15.5 The reasons for rejecting complaints
7.11 What shouldn’t you say explaining why you left the previous positions?
This explanation is often left for an interview. But you should never use explanations such as leaving for more money, better fringe benefits, advantages besides salary, e.g. better pension, health scheme, social facilities, car, or conditions. Whether it is justified or not, employers do not like to feel staff leave companies for these reasons. You should also not state you were bored with the work you were doing, after all, you accepted the job; and never criticize the firm you worked for.
7.12 How to explain why you are applying for the position?
All companies will want to know why you applying for a particular position. This not only means explaining why you want the job but why you think your particular skills and experience would be valuable to the firm. (I am particularly interested in the position you offer as I know my previous experience and academic background would be valuable in this area of…. I am sure I would be successful in this post as I have now gained the experience and skills that are required.)
8. Inquiry
8.1 What’s a letter of inquiry? A letter of inquiry is a letter of request. An inquiry is sent when a person wants advice, names, directions or some information (especially about the supply of goods, catalogues or samples, a quotation or prices, terms and discounts, availability of goods, delivery times and deadlines, a method of transport, insurance).
What types of inquiry letters do you know? There are two types of inquiry letters: solicited and unsolicited.
What’s a solicited letter of inquiry? Give examples. You write a solicited letter of inquiry when a business or agency advertises its products or services. For example, if a manufacturer advertises some new goods and you can't inspect it locally, write a solicited letter to that manufacturer asking specific questions. If you cannot find any information on a subject, an inquiry letter to a company involved in that subject may put you on the right track. The company may supply much more help than you had expected.
What’s an unsolicited letter of inquiry? Your letter of inquiry is unsolicited if the recipient has done nothing to prompt your inquiry. If you read an article by an expert, you may have further questions or want more information. You must construct the unsolicited type more carefully, because recipients of unsolicited letters of inquiry are not usually prepared to handle such inquiries.
Are there any differences in the style and tone of these two types? What are they and why is it so? There aren’t substantial differences between style a tone of these 2 types. Questions must be both courteous and straightforward. Be specific and brief. List questions or information needed in a clear, specific, and easy-to-read format.
But in closing an unsolicited letter, express gratitude for any help that the recipient can provide you, acknowledge the inconvenience of your request, because recipients of unsolicited letters of inquiry are not ordinarily prepared to handle such inquiries.
Do not thank the recipient "in advance." In an unsolicited letter, tactfully suggest that the recipient will benefit by helping you (for example, through future purchases from the recipient's company).
What are you to identify in an unsolicited letter of inquiry? In an unsolicited letter, identify who you are, what you are working on, why you need the requested information, and how you found out about the individual. Also identify the source that prompted your inquiry (a magazine advertisement).
What compensation can you offer in your unsolicited inquiry letter? In an unsolicited letter, try to find some way to compensate the recipient for the trouble by offering to pay copying and mailing costs, to accept a collect call, to acknowledge the recipient in your report, or to send him or her a copy of your report.
What do the structure and contents of inquiry letters depend on? The structure and contents of a business letter of inquiry will depend on three things:
how well you know your supplier;
whether your supplier is at home or abroad;
the type of goods or information you are enquiring about
What are the parts of an inquiry letter? opening lines: tell your supplier what sort of firm you are, how you heard about the firm or obtained your potential supplier’s name.
indicating the state of the market: you should indicate the demand in your area for the goods which the supplier produces..
asking for information (body)
closing sentences: 'thank you' is enough to close an enquiry; you could mention that a prompt reply would be appreciated; you can also express a hope for the further successful cooperation.