
- •1. An introduction to business writting
- •What are the purposes for writing business letters?
- •What strategies can be used to achieve your purpose?
- •Why is it important to analyze the audience you are writing to?
- •What categories of audience do you know? Can you characterize them?
- •2. Business letter layout
- •2.5 What does the letterhead consist of? What types of companies can you come across in the letterhead? How you should write dates?
- •2.6 What courtesy titles do you know? What other titles can you use to address a person you are writing to?
- •2.7 What are the ways of addressing a letter? (when you know only a department, the company etc.)
- •2.8 What do we need references for? Is attention line optional or compulsory?
- •2.9 What is salutation followed by? When can we use the phrase “To Whom It May Concern”?
- •2.10 What is the role of the subject line in a business letter?
- •2.11 What are the paragraphs of a business letter? What does each of them serve for?
- •What does a signature block include? What does p.P. Stand for?
- •What are the last two components of a business letter? What do the abbreviations cc: and bc: stand for?
- •What are the formats of business letters? What are the differences between them?
- •Content and style in business correspondence.
- •Why do executives prefer written documents to other forms of communication?
- •10. Keep your sentence average length low
- •11. Use simple words rather than complex ones
- •12. Order and sequence
- •13. Use active verbs rather than passive verbs
- •14. Prepositions
- •What are the format guidelines?
- •What are the types of memos? Can you characterize them?
- •5. Sales letter
- •What’s a sales letter and what’s its job?
- •Is any other support literature needed and what is it needed for?
- •What should a sales letter be in order to sell?
- •What is people’s motivation to buy based on and what does it mean for writing a sales letter?
- •How do you understand “buying resistance”?
- •Could you name seven universal motivations?
- •What are the steps in sales letter writing?
- •Why is it important to catch your reader’s attention from the very beginning?
- •What’s the first thing your reader will look at?
- •Can you give any examples of headlines? Why are these headlines proven to get your reader’s attention?
- •Can you describe “problem-agitate technique”?
- •What do you do after identifying the problem?
- •What examples of credentials can you provide?
- •What should you point out in your sales letter: benefits or features of your product or service?
- •What besides benefits could be considered as powerful selling tools?
- •What do the best offers comprise?
- •What extra incentive can you give in your sales letter?
- •There is one more most read element in sales letters. What’s it?
- •What are the parts of a sales letter? Can you characterize them?
- •6. Resume
- •6.2. What’re the two basic resume designs and what’s the choice of your resume design based on?
- •6.8 What information do you present in the body of a resume and how is it arranged?
- •6.9 What information should you provide under the “work experience” title?
- •6.10 What should you do if you can’t keep all the details about your experience and education at one page?
- •6.11 What follows the experience section?
- •6.12 What do you write in the conclusion?
- •6.13 Why do we need letters of recommendation?
- •6.14 What are the way of presenting a letter of recommendation? Which way is better? Why?
- •7. Cover letter.
- •7.6 Characterize the body of the Cover Letter and the two approaches which can be used here.
- •7.11 What shouldn’t you say explaining why you left the previous positions?
- •7.12 How to explain why you are applying for the position?
- •8. Inquiry
- •What is usually asked for in the body of an inquiry?
- •9. Replies to inquiries.
- •9.1 What are the general rules for writing a reply to an inquiry?
- •9.2 What should you do if you received an inquiry erroneously?
- •9.3 What are the parts of a reply? (3)
- •10. Quotations
- •10.4 What should be mentioned in a quotation?
- •10.5 Are the prices quoted always legally binding?
- •10.6 What types of discounts do you know?
- •10.7 What main Incoterms do you know?
- •10.8 What are the two ways of quoting terms?
- •11. Offers
- •11.1 Types of offers.
- •11.2 Parts of offers.
- •12. Counter-Proposals
- •13.Orders
- •The reasons for refusing an order:
- •14. Complaints
- •14.1 What is a complaint, its objective and scope?
- •14.2 The essential rule in writing complaints
- •14.4 What may complaints arise from?
- •14.5 What are the parts of complaints? Characterize them.
- •15. Adjustments
- •15.1 The objective of an adjustment
- •15.2 The rules for writing adjustments
- •15.3. The parts of adjustments
- •15.4 The ways of correcting mistakes which have been made?
- •15.5 The reasons for rejecting complaints
6.8 What information do you present in the body of a resume and how is it arranged?
In a one-page resume, the body is the middle portion, taking up a half or more of the total space of the resume. In this section, you present the details of your work, education, and military experience. This information is arranged in reverse chronological order. In the body section, you also include your accomplishments, for example, publications, certifications, equipment you are familiar with, and so on.
6.9 What information should you provide under the “work experience” title?
Work EXPERIENCE is an integral part of any resume. List your experience starting with your most recent place of employment and work backwards. Write the exact days of employment, your position, and the name of the company you worked for. Provide information about your responsibilities, emphasizing important activities. List your responsibilities in short statements that do not include the words “my” or “I”.
6.10 What should you do if you can’t keep all the details about your experience and education at one page?
Amplifications page. Some people have a lot of details that they want to convey about their qualifications but that don’t not fit well in any of the typical resume designs. To keep the main part of the resume from becoming unbalanced and less readable, they shift all of this detail to an amplifications page. On the first page of this resume, the writer divides the presentation into experience and education sections and takes a chronological approach to each. On the second page, he only provides company names, job titles, dates, and discussion of duties.
6.11 What follows the experience section?
Following experience, you should list your special SKILLS. These include your language skills, computer abilities, and any other talent that are relevant to your statement of intent. When describing your language abilities you should be honest about the level of your knowledge: “fluent English”, “native Russian”, “intermediate German” and “beginning French” are the ways to describe your language abilities.
6.12 What do you write in the conclusion?
Conclusion. In the final third or quarter of the resume, you can present other related information on your background. For example, you can list activities, professional associations, memberships, hobbies, and interests. At the bottom of the resume, people often put "REFERENCES AVAILABLE ON REQUEST" and the date of preparation of the resume.
6.13 Why do we need letters of recommendation?
If you have not been requesting letters of recommendation from your past employer's you really should start. Sometimes a letter of recommendation can add that little extra appeal when applying for a new job. Especially if the letter of recommendation provides a good review on the qualifications that the new employer is looking for. Of course, a letter of recommendation talking up your good character is an asset, too.