19. There is one more most read element in sales letters. What’s it?

Call to action: You must spell out how to make the order in a very clear and concise language. Whether its picking up the phone and making the call, filling out an order form, faxing the order form to your office etc…. you must tell them exactly how to order from you. Your call to action must be “action-oriented.” You can do this using words like “Pick Up the Phone and Call Now!” Be explicit and succinct in your instructions.

20. What are the parts of a sales letter? Can you characterize them?

Elements of a sales letter

1. The headline is usually 3 - 10 words long. It grabs the reader's attention, and tells him what the ad (sales letter) is about. It makes a promise regarding what the item you are selling will do for him.

The headline is THE most important part of your letter! The headline has a benefit and makes a promise. The promise should be unique to what you are selling, and one that your competitors are currently not talking about. Use "power words" in the headline. Try: "You," "Free," "Proven," "Imagine," "How To…," "Fast," "Cheap," "Enjoy," "Now," "Learn," "Introducing," etc.

2. The sub-headline or lead paragraph. It is optional. It can be used to expand the promise made in the headline or used to deliver a 2^nd major benefit of the product or service. A sub-headline can also be used as the second part, to answer a question posed in the headline.

3. The body: it expands the theme, fills in details, offers proof, and shows how you plan to fulfill the promise you made in the headline.

Layout and length are important: Vary the length of your sentences and paragraphs. Short words, which are unambiguous, are best. Keep your letter as short as possible.

4. The closing, or call to action, urges the reader to take the next step you want him to take.

6. Resume

6.1. What is a resume? A resume (curriculum vitae) is a short summary of candidate’s background and qualification. An excellent resume may help you get the job of your dream and a poor resume may mean a lost opportunity.

To begin planning your resume, decide which type of resume you need. This decision is in part based on requirements that prospective employers may have, and in part based on what your background and employment needs are.

6.2. What’re the two basic resume designs and what’s the choice of your resume design based on?

Functional design starts with a heading; then presents either education or work experience, whichever is stronger or more relevant; then presents the other of these two sections; then ends with a section on skills and certifications and one on personal information.

Thematic design divides your experience and education into categories such as project management, budgetary planning, financial tracking, personnel management, customer sales and others. Often, these categories are based directly on employment advertisements. Before writing a resume take a look at the job announcement you're responding to — decide what the main requirements are. Use these themes to design the body section of your resume. These themes become the headings in the body of the resume. Under these headings you list the employment or educational experience that applies.

The choice of your resume is based on your work experience. Students who have a little work experience should choose functional design. Experienced candidates may emphasize their skills and qualifications by means of thematic design.

6.3 What’s the layout of the functional design? Who is this design preferable for?

Elements of the Functional design:

1. heading;

2. either education or work experience, whichever is stronger or more relevant;

3. a section on skills and certifications;

4. personal information.

Students who have not yet begun their careers often find this design the best for their purposes.

6.4 What are the differentiating features of the thematic approach?

employment and educational experience

For example: project management, budgetary planning, financial tracking, personnel management, customer sales, technical support, publications, project management, program development, troubleshooting, supervision, maintenance, inventory control.

6.5 What are the sections of a resume?

Sections in Resumes. Resumes can be divided into three sections:

• the heading,

• the body,

• the conclusion.

6. What are the elements of the heading?

1. your name,

2. phone numbers,

3. address,

4. other details such as your occupation, titles, and so on.

Headings can also contain a goals and objectives subsection and a highlights subsection.

6. What’s the best place in a letter according to the specialists where you should place the most important information?

Resume specialists believe that the eye makes first contact with a page somewhere one-fourth to one-third of the way down the page — not at the very top. If you believe that, then it makes sense to put your very "best stuff" at that point. Therefore, some people list their most important qualifications, their key skills, their key work experience in that space on the page. Actually, this section is useful more for people who have been in their careers for a while. It's a good way to create one common spot on the resume to list those key qualifications about yourself that may be spread throughout the resume.