Positioning statement

The company of PepsiCo promises to launch a new product Gatorade-Power drink with 3 wonderful tasting flavors in order to fulfill each individual needs. Anyone who is willing to lose the overweight, just come and buy a new Gatorade-Power, you will be surprised how fast you will be fit. Less patience, less workout, less time to build an athletic body shape, it is exactly what you have been looking for a long time. It will be a great pleasure for PepsiCo to satisfy the customers’ wants and needs again and sustain one of the best companies in the market too. So, choose our product and remain happy!

Perceptual Map

High Quality

Gatorade-Power

Vitaminwater Powarade

Low Price High Price

Low Quality

Work Cited

Gatorade Firm-Guide. Firm-Guide, 2012-2013. Web. 11 Apr. 2013.

GSeries. Gatorade, n.d. Web. 11 Apr. 2013

How Long Do Sport Drinks Last? Shelf Life Expiration. EatByDate, 2012. Web. 11 Apr. 2013.

Lamb, Charles, Joseph Hair, Carl McDaniel, Harish Kapoor, Richard Appleby and Janice Shearer. MKTG: What’s Inside: Plus. Second Canadian Edition. Toronto: Nelson, 2013. Print

List of Gatorade Flavors. Wikibin, n.d.. Web. 11 Apr. 2013.