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Summary

Differences in cognition define the very substance of what we mean by cultural differences. Cognition is culture that is learned from our daily life as influenced by social forces like cultural norms and values. Culture exerts influence through “mental programming” and serves the purpose of helping large groups living harmoniously in common territories. In other words cultural cognition is what we inherit by being born into societies characterized by unique social contexts. Cultural cognition must be understood developmentally as a result of the accumulated behaviors and thought patterns that influence and modify the external environment. At the same time the material culture also delimits to some extent cognition. In the final analysis the impact of culture is summarized in our knowledge about language, tradition, and social ideology.

Cognition starts with sensation and perception. Sensation is the consequence of the conversion of stimulation into neurophysiological processes that create psychological experiences. Perception involves the organization of association areas of the cortex by integrating new sensations with previous knowledge. Culture influences perception in a number of ways including spatial relationships. Cultural groups are exposed to a varying environmental conditions and societies that prime members for particular cognitive processes.

Research on cognitive development support the co-evolution of the brain with the complex human context. While cognitive development is hardwired to some extent the rate of acquisition of cognitive stages are culturally dependent on the complex interaction of biology, environment, socialization, and the transmission of cultural values through cultural institutions and education.

Research has focused a great deal of attention on the relationship of cultural values and cognitive style. From a Western perspective logical decision-making, analytical skills and reasoning abilities are highly valued. Globalization, however require a cautionary note on cultural differences as societies all over the world have reinforced and valued these reasoning cognitive approaches in order to deal with modern life. The relationship of cultural values to cognitive styles reveals important differences. For example East Asian students when requested to respond to stimuli tend to perceive the whole context of the stimuli and the relationships between stimuli objects to a greater extent than Western students. Cognitive styles are typically viewed as bipolar with respondents at the extreme ends of the dimension possessing distinct ways of thinking and categorization of information.

A primary cognitive style is the so-called field dependent and field independent reference. Research on perception demonstrated that some subjects rely primarily on an internal frame of reference whereas others utilize external anchors to assist in spatial orientation. The distinction has been expanded to understand cognition and social orientation. Field dependent subjects are more socially oriented and accept society as it is, tend to be more cognitive rigid and adhere to authority. Field independent respondents on the other hand look for cues within themselves to process information, and tend to be more autonomous, and are located more in Western societies. Perception studies have shown that differences in cognitive style between East Asians and Western students are reliable defined by a greater emphasis on holistic perception in the former. These differences are also supported by the stimulation of different areas activated in the brain in these cultural groups.

An understanding of cognitive style grew out of the comparative research on collectivistic and individualistic societies demonstrating varying cognition. Individualistic cultures promote self reliance and competiveness in pursuit of autonomy and independence. Collectivistic societies place a stronger emphasis on the interest of the group or collective and support higher levels of conformity and social responsibility. The two types of societies also foster different self-construal that is commonly called independent and interdependent.

Research has also pointed to the differences between Greek and Asian thinking as affecting the structure of cognitive processes. Deep sociocultural differences created different worldviews in Western and Asian societies that are thought to have originated with Socrates in Greece and Confucius in China. These ideas complement the differences between collectivistic and individualistic societies discussed above. The Western tradition emphasized critical thinking, skepticism and independence in the pursuit of truth whereas the Confucian tradition supported respect for educators and authority and the pragmatic value of information and knowledge. To understand these forms of cultural cognition we have to examine the history of each region.

Dialectical and logical thinking are also cognitive styles that are believed to have grown out of cultural experiences. For example the Western tradition emphasizes logical examination of opposites in order to choose the correct or favored response. On the other hand Asian and in particular the Chinese favored the more holistic positions of dialectics in order to unify ideas and form consensus decisions. In more recent times we have seen a great deal of research on authoritarianism and dogmatism as processors of cognition and cognitive style. Respondents who are extremely authoritarian and dogmatic have relatively closed minds to new information and seek thereby to eliminate threat and uncomfortable information.

The current debate is between cognitive styles as general processors of information versus the idea of contextualized cognition. As noted cognitive style refer to some hypothetically underlying processor. The sociohistorical tradition on the other hand suggests that cognition is the result of the salience of thinking to the individual and the repetition required by social interaction. The context specific approach tries to understand cognitive processes as initially linked to a specific social context, however over time this initial process takes on a generalizing role in people’s lives. From this perspective cognition occur within the domain of activity as a result of interaction from which cognitive expertise gradually grows.

Recent research has demonstrating the affect of priming that support contextual cognition. Priming of respondents occurs in an experiment when a subject is prepared, unknown to him/her self, for some experimental task. For example a respondent may be primed for either collectivistic or individualistic cognition by asking him/her in what ways he/she is the same or different from the family or cultural group. Such priming causes the subject to be sensitive to appropriate stimuli in the actual experiment. Unknown to the participant the first task is to prepare the respondents for the remaining experimental tasks. Research shows that the affect of priming is similar regardless of cultural group and seem more powerful than the hypothesized cognitive style. The cognitive differences between cultures may therefore be summarized as the result of the frequency of priming or the cultural preparation for particular cultural tasks. Cross-cultural differences in cognition are thought to be a function of practical imperatives. In the final analysis cognitive style and cultural practice both have a role to play and must be accepted as sources for cross-cultural differences in cognition. Overall research support cultural differences in frequencies of cultural practices related to cognition.

The chapter concludes with a discussion of intelligence, the different cultural definitions, the role of nature versus nurture, sources of bias in testing, and the role of socio-economic differences and the force of education. Research on race and interaction affects show that it is impossible to know about the variance that can be attributed to nature versus nurture as a source of a person’s intelligence. However, psychological tests can be useful and can be transferred cross-culturally with proper safeguards in comparative studies. Finally, general processors of higher order cognition is evaluated cross-culturally including the roles of categorization, memory, mathematical abilities and creativity.

Chapter 7

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