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10.2 Gender stereotypes and discrimination against women.

Gender stereotypes have had many negative consequences for women. It has caused women in modern times to become obsessed with their bodies seeking to reach impossible standards of thinness with health consequences that include anorexia and bulimia. Further, violent behavior by men toward women that is found broadly throughout Western and other cultures in the world is promoted by gender stereotypes where women are seen as having no independent and valuable existence.

10.2.1 Dissatisfaction with body image.

Many gender based stereotypes are maintained through discrimination against women and girls. The differential gender roles played by women and girls lead to an obsession with their physical bodies and attractiveness. The high standards of physical beauty created by the media produce significant and demoralizing pressures on women who compare themselves upward to beauty standards that for most are impossible to reach. Dissatisfaction with body image has motivated women to undergo millions of cosmetic surgeries in the United States every year and supports a large cosmetic industry that function to help women meet ideal cultural standards of beauty (Gangestad & Scheyd, 2005). In recent decades the preoccupation with thinness has produced anorexia and bulimia in many young women and teenagers with untold damage to women’s health, reproductive ability and self-esteem. Ironically in less affluent societies thinness is associated with poverty and larger women are preferred. However, the results of globalization and ubiquitous Western media are that more women even in the developing world are buying into thinness as an ideal body type (Grogan, 2008).

Why are women dissatisfied to such a high degree with their physical appearance? There are of course many sources of influence that determine self-images including family, educational institutions and the media. However, the media in particular must be criticized for portraying women who are very thin as ideal. Models from the catwalks to popular magazines strive to portray extreme thinness to the point of looking anorexic and ill. The average woman in society compares herself with such socially prestigious models and is disappointed with her body image (Leahey, Crowther & Mickelson, 2007). As a result of globalization these extreme models of thinness are now accepted as ideal in many parts of the world.

The role of dolls for girls growing up in Western societies also reinforces unrealistic feminine physical proportions in girls. The Barbie doll is an example of how the mania for thinness is introduced to the minds of girls in early childhood.

There are many negative health consequences for women who are dissatisfied with their body image. We have already noted the relationship of body image to eating disorders such as anorexia and bulimia. At the psychological level dissatisfaction with body image lead to mental health related problems including depression and low self-esteem. These negative factors also have consequences for physical health including anemia, low blood pressure, kidney failure and heart related problems (National Institute of Mental Health, 2008). The media could help correct the negative modeling effects by ensuring that a broader range of women’s body types appear in both the printed and visual media. Social learning by observing healthy models of all body types would reduce the pressure women feel to comply with the absurd challenges of super thin models.

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