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8.4 Culture specific personality: As seen from the perspective of indigenous cultures.

There is no contradiction between perspectives discussed above that argue for a universal structure of personality and personality constructs that are developed from inside a specific culture. Within the universal structure of personality there may also be significant differences in mean values of each of the Big Five or the other traits discussed. Cultural psychologists (as opposed to cross-cultural investigators) have long rejected the idea of a universal organization of personality structure. They note that these structures have initially emerged out of American or European research and may therefore be contaminated by the research methods and ideas that are culture bound. However, the argument of this book is to also recognize the common in humanity based on our shared evolutionary history. It is not farfetched to believe that personality has a genetic and biological basis since personality traits may have given evolutionary advantages that aided the selection and survival of those living today. The Five Factor Model described previously has been supported in the replication work using trait adjectives in many languages (De Raad, Perugini, Rebickova, & Szarota, 1998).

Reality is always complex, and in the end there is no conflict between the culture specific and the cross-cultural universal findings of personality structure. From a mutually inclusive perspective personality is culture-specific reflecting unique cultural values and history. At the same time personality is also universal based on structures that are ubiquitous although differing in trait mean values in different societies. The cultural specific and the cross-cultural universal are not mutually exclusive, but rather complementary reflecting the reality of the contributions to personality from evolutionary adaptation, and the unique windows into psychological reality that is part of the culture-specific learning in all societies. All cultures have unique values related to tradition, to food, or religion that gives personalities a common cultural identity within a society and that differ from the personality produced by other cultures.

For example some researchers have argued for a three layer African personality (Sow, 1978) where the first layer is the core and spiritual center, the second layer represents psychological vitality and the third layer physiological vitality with the body serving as a frame for all three. Japanese psychology has received a lot of attention, in particular the concept of amae that describe a sweet childlike dependence thought to have grown out of mother-child relations (Doi, 1973). Since interpersonal relationships are of great salience in Japanese culture the concept of amae is relevant to all significant relationships. The Korean concept of cheung describes a central personality component of affection (Choi, Kim, & Choi, 1993). Other indigenous culturally specific traits are discussed in Church (2000). Together the work on personality supports the presence of both universal traits and cultural specific traits.

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